New year – new trends. But even though they appear on TikTok every day, trends in cosmetology take longer and are slower to form. And probably only people who know the origins, namely cosmetologists, can know about them. We asked them to tell about the main trends in cosmetology in 2024.
Svetlana Tagaeva, chief physician of Real Clinic, dermatovenerologist, beautician
“Residents in Russia are mostly characterized by a deformation-edematous type of aging, so the first bright trend in aesthetic cosmetology at the moment is SMAS removal procedure request. It helps correct age-related changes in the face oval and chin.
The second important trend is working with skin dyschromia (approximately. ed. – change in skin color). Procedures aimed at correcting pigmentation, smoothing uneven skin and treating rosacea will be even more in demand next year.
Finally the third trend – botulinum therapy Full Face. Relaxation of all facial muscles occurs with the Full Face technique, as you can achieve both lymphatic drainage and a significant lifting effect. Often, when only the upper third of the face is “occluded” (botulinum toxin A is injected), the lower third goes into hypertonicity and, as a result, a disharmony arises between the facial expressions of the upper and lower thirds – so that it becomes noticeable that the person has undergone some kind of cosmetic manipulation becomes. When using the Full Face technique, a smooth, precise and as natural correction of the facial and neck muscles occurs as possible.
Another notable trend: increasing attention to skin quality, prefer natural natural forms, correction of “old” excess volumes, adding nutraceutical support to the beauty routine as part of anti-aging methods. So, today a person understands that in order to look younger and maintain this effect longer, it is necessary to choose the right effective procedures, use high-quality cosmetics containing active ingredients that, among other things, will provide sun protection. monitor skin as well as control deficiencies and circadian rhythms.
Alexey Velikiy, beautician, founder of the GEN 87 clinic network
At a dinner dedicated to trends in the world of aesthetic medicine 2024, organized by the National Beauty Company, Alexey Velikiy noted: “Quick and minimally invasive procedures with short recovery times will remain at the peak of popularity until at least 2025.”. We are talking about new techniques: simple, effective, without unnecessary difficulties and promising effectiveness. One such procedure is DERMADROP TKA™. This is an example of needle-free mesotherapy that uses high oxygen pressure to deliver beneficial serums.
Yulia Dyachenko, dermatologist, beautician, head of the department of cosmetology and dermatovenereology at the TORI clinic
“The main trend in cosmetology 2024 naturalness and quality leather. Patients no longer want to be like someone else, they want to see themselves.
The human eye evaluates the appearance of another person on several points – the naturalness of the expression of emotions, the harmony of facial features and the health of the skin. By carefully managing facial patterns, recreating the individual relationships of the third of the face (upper, middle and lower), eliminating signs of fatigue and improving the appearance of the skin, you can look harmonious at any age. The most popular procedures that help achieve this effect include homeopathic application of neuroprotein, lifting of the facial oval using hyaluronic acid-based fillers, increasing skin elasticity with poly-L-lactic acid, and hardware procedures aimed at correcting unnecessary pigmentation and vascular condition. formations on the skin.” .
Irina Shapiro, beautician, founder of the network of aesthetic medicine clinics OMNY BEAUTY CLINIC
“The main trend of 2024 polished leather. And Premierpharm devices help him stay that way. I will explain with my own example. Every three weeks I make meso-cocktails using Mesoxanthin, Mesovarton and Mesoai injectable drug for three to four procedures. And once a month I make “Korbanik”, a powerful preparation that not only moisturizes the skin, but also has a cleansing effect from all toxins that negatively affect the face. If we talk about devices, the most powerful ones in my opinion are Ultraformer and Fotona. Its effects extend to both the face and body. For example, I try to do the procedure with the Fotona4D device at least every three months to keep my face toned and to maintain the lifting effect. If we talk about the Ultraformer, this is a device that can be used every three months, to work in small areas and stimulate your own collagen.
Among the most fashionable devices at the moment I will highlight Morpheus and EndyMed PRO. Procedures include microneedle RF lifting.
Ekaterina Vasilyeva, Candidate of Medical Sciences, dermatovenerologist, founder of Artleo Clinic
“In 2024, our focus will shift to the body. Having a beautiful face is not enough, your body also needs care. And it’s not about an athletic body, it’s about the skin, its quality and the level of moisture in it. An integrated approach is particularly important in this area. “You need to monitor your hormonal levels, your health in general and contact beauticians.”
Madina Magomedova, chief physician of Dermavi clinic
“The natural beauty trend in cosmetology will continue in 2024. The concept of “no filler, no filter” will become even more popular. The main priorities will be healthy, radiant skin and a personalized approach to cosmetology. In addition to hardware procedures, the trend towards comprehensive skin care will continue. Non-invasive skin treatments will become widespread. Of the hardware procedures, it is important to pay attention to BBL, Hydrafacial, photodynamic therapy. “Light non-peelings and SMAS lifting to maintain the shape of the face will also be one of the main procedures in the new year,” he said.
Aigul Abdullina, beautician, dermatovenerologist, founder of the Residence of Beauty clinic network
“Trend 2024 – Instant transformation methods, but without injection effects. For example, enzyme therapy process or as we say “10 years in 1 hour”. The technique is performed using American cosmeceuticals DMK, which is safe and effective. Numerous enzymes penetrate deep into the skin, forcing the cells to work as nature intended. As a result of the procedures, facial lines are tightened, moisture is created and swelling is eliminated.
Another procedure that will be popular is single-session skin rejuvenation or the “Monaco Cocktail”. It combines two techniques: botulinum therapy and biorevitalization. They not only complement each other, but also enhance the effect. The result is minimization of facial wrinkles in the upper third of the face, tightening of lines, moisturizing and toning of the skin, and a pleasant bonus is the prevention of rashes and other possible problems.
Anna Arkhiptseva, beautician-dermatovenereologist, specialist of the Eurokappa Scientific and Clinical Center
“In my opinion, it is one of the brightest trends not only in cosmetology, but also in medicine in general Comprehensive approach to patient treatment. Specialists no longer work with superficial symptoms. They work with their colleagues to find the most effective solution to the problem. For example, joint work with orthodontists in cosmetology is now actively practiced, since many aesthetic problems with the face arise as a result of incorrect position of teeth or malocclusion. To achieve an ideal aesthetic result, it is necessary not only to work with external elements, but also to improve the structure and functionality of the dental arches. While orthodontists help straighten teeth and correct bites, beauticians also perform procedures that improve the quality of the skin and restore youth and freshness to the face.”
Source: People Talk
I’m Roger Gritton, and I’ve been writing for the The Fashion Vibes for over 5 years now. My specialty is beauty news; I’m passionate about covering the latest trends, products, and innovations in the industry. In my time there, I’ve become known as an authority on all things beauty-related.
I love discovering new experts to interview, researching up-and-coming ingredients and techniques that are making their way onto our beauty shelves and highlighting people who are making a difference in the world of cosmetics. My work has appeared not only on The Fashion Vibes, but also several other publications including the New York Times Magazine, Allure Magazine and Refinery29.
