Living Proof Wines offers Gen Z wine lovers a sophisticated, affordable single cru option

Gen Z drinkers are looking for affordable yet sophisticated options when it comes to alcohol. This is exactly what it is Like One Cru wines supplies its more than 21 consumers. Founder and CEO Christopher Radomski, with over 25 years in the wine industry and over 24-100 rating points for its wines, is ready to offer high-quality products to the new generation of adult consumers. Chris is the CEO of Living Proof Wines, which is proud to produce award-winning Napa Cabernet, Napa and Oregon Pinot and incredible sparkling wines under As One Crue Wines.

Half of Generation Z is old enough to purchase alcohol in the United States, and these consumers are looking for something different. Increasingly, this group of adults is seeking selections of rare craft spirits and wines, similar to As One Cru. It’s no surprise that many of these people prefer higher quality wines, as they often have more disposable income.

Since millennials and older generations typically have less income to spend on luxury goods due to the increased likelihood of having children and mortgages, Generation Z tends to be the generation that seeks out luxury wines. As One Cru Wines seeks to rival the best wines in the world and with the best chefs and sommeliers as partners, it is quickly becoming the preferred choice for this group of people.

As One Cru Wines has combined expertise with wine lovers to create a collection of wines that showcase the variety and richness of Napa Valley and other great wine regions around the world. With quality and exclusivity, As One Cru Wines offers something to Generation Z that other long-standing names and brands do not. There is also a growing trend in the United States which has seen the premium wine market increase. Last year, an IWSR study revealed that although wine volumes in the country have declined, “premium and above” wines have increased by 6%. Driving this change, as previously mentioned, are the under 40 and recently over 21 groups of Generation Z.

While Gen Zers over the age of 21 don’t drink a good glass of wine very often, when they do, they’re more likely to spend a little more to enhance their experience. Chris’ brands and spirits are serious contenders, having been recognized globally in fine dining and beyond. Additionally, Living Proof Wines has received ratings ranging from 96 to 100 points over the years. With Gen Z over 21s demanding a new boutique spirits market, As One Cru Wines will satisfy those seeking luxury and finesse.

In short, As One Cru is a wine for the people, made by the people!