‘Power bob’: the empowered women’s cut that (practically) Anna Wintour invented

‘Power bob’: the empowered women’s cut that (practically) Anna Wintour invented

Coco Chanel said that “a woman who cuts her hair is about to change her life”. Perhaps this is especially important when we talk about the power bob. And it is that this haircut has become a flag for those women who wanted to make their hair a symbol of strength and control.

And as proof of this: Anna Wintour† The most famous fashion editor of all time has made this hairstyle her trademark. And it was practically she who invented it.

Anna Wintour has taken this hairstyle to its maximum splendor and turned it into the main haircut of the mighty and powerful women† With a polished, shiny and decisive finish, this cut is as determined as the intentions of the women who wear it. True to her style, the former director of Vogue USA has endured for decades to become what she is today: one of the most powerful women in the world.

The big screen, the cinema and the fiction have given us great characters with this haircut, just like in real life. The list of celebrities that have added to this powerful look is almost endless: from Rosamund Pike to Kaia Gerber, via Dua Lipa, Jennifer Lopez, Vanessa Hudgens, Kerry Washington, Irina Shayk or Karlie Kloss. They have all joined this trending cut, ideal for those who want to stand out from the crowd, show their personality and make their steps sound.

“We are dealing with a straight cut at chin height, in some cases slightly rounded and without layers,” explains Carlos Fernández, an expert at Franck Provost. “It is not only a cutting line, it also contains a concept of styling polished and shinerather,” says Alberto Sanguino de Llongueras.

Both experts give us the keys to this look that not only gives strength and empowerment, but also favors all faces. †It suits almost all face types, although you have to be careful with those that are overly round and with small heads. It is ideal for those who want to give the feeling of having a lot of personality and authority and who want to feel the world at their feet,” they say from Franck Provost. For his part, Alberto Sanguino (Llongueras) points out that “it is ideal for people with straight hair and weight, and more maintenance for women with a lot of hair density”.

Revealed as an elegant, comfortable and flattering cut, this hairstyle is often characterized by a center parting, which styles the face and softens the square jawline. From Llongueras, however, they are clear that the key to the success of a look based on make-up, the creation of tailor-made cuts and the use of the necessary means to adapt each style to the oval and the physiognomy of the face, to always get a very flattering result. †

If your oval is elongated, avoid the center parting and opt for a diagonal side parting (covering the forehead) or by bangs. For these elongated ovals, the ideal would also be a length above the jaw. For a round oval, the ideal length would be below the jaw (at least one finger below the chin), accompanied by a center parting and mane with no layers and no parading,” explains Alberto Sanguino, an expert at Llongueras.

“To style it, it’s ideal to use a large round brush, trying to push the ends in slightly to get a 100% polished effect with an iron,” recommends Carlos Fernández (Franck Provost) at. In fact, from Llongueras they advocate using the iron as a method of saving time: “with one ironing you can achieve what you need to do with a brush and a dryer in three”.

However, the experts do not hesitate to point out that we are dealing with a court that must much more care than others† As Franck Provost points out, “It needs maintenance: not just hair care, but also an anti-frizz treatment to make it look like polished, smooth and 100% shiny hair. Therefore, we would need thermal protectors and from time to time retreatment for fiber reconstruction.” In addition, from day to day it would be “appropriate to use products from styling that provide a large dose of clarity”. From Llongueras, they emphasize the need to “add different products according to the texture of the hair, which in most cases requires a finishing serum and a shine spray to multiply that polished effect”.

Another aspect to note about its maintenance is that “it is necessary to cut the hair at least once a month to keep that very personal and almost perfect structure”, emphasizes Carlos Fernández (Franck Provost. Although it is true that, as Alberto points out to Sanguino de Llongueras, “we are dealing with a haircut with a beautiful growth, which, with a size that does not touch the shoulders, takes a long time before the cut is deformed”. Of course he warns that “if you like if you have a lot of hair, very dense or curled, it will be more maintenance”.

Source: Marie Claire

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