With its crescent moon, stars and ‘rest easy’ slogan, it’s clear what the Premier Inn logo is all about – especially if you throw in a slumbering Lenny Henry, just in case.
But rival budget hotel Travelodge has a much more complicated logo, at least according to one horrified TikToker, who admitted he finally figured out what it actually was… after years of believing it was hills.
The blue of the hill with a red sky behind lends itself perfectly to a sunrise scene, but that’s not what you see.
After finally getting a good look at the Travelodge logo, TikTok user @chxrll posted a video on the social media platform calling herself “stupid” and realizing its true meaning.
But have you ever stopped to look closely at the Travelodge logo? It may not be exactly what you think
The Premier Inn logo, on the other hand, features a sleeping crescent moon on a dark background
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After scrutinizing the logo, which appears on billboards, TV commercials and on the chain’s 590 hotels, the TikToker finally started spinning.
User @chxrll shared her revelation on TikTok, declaring herself a “stupid ass” who realized its true meaning.
In her viral video, she said: “My stupid ass when I think about it, the Travelodge logo is a sleeping person…
“For years I thought it was hills!”
Another commenter had a more surprising take on what he believes the logo is. “S*** I thought it was a seagull,” they replied, reports LadBible.
Another said they never paid attention to design and “thought it was just colours”.
A puzzled user who claims to work for Travelodge said he never realized the meaning of the logo. Another user said: “No way. I’ve been living a lie my whole life.”
One person said they felt “a little special” because they knew all along that the logo was a sleeping person.
However, one could argue that the logo is an optical illusion – perhaps it is meant to evoke peaceful sleep and rural idylls.
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James is an author and travel journalist who writes for The Fashion Vibes. With a love for exploring new cultures and discovering unique destinations, James brings his readers on a journey with him through his articles.
