Is the hipster brunch trend over? Fewer Brits are smashing avocados and croissants in the morning as classic breakfast staples such as dippy eggs and cornflakes make a comeback

Forget hipster brunches: The classic British breakfast is making a comeback, according to a new study.

In a recent poll, 68 percent of Brits agreed that the brunch trend is on the wane. “British Breakfast”.

So what’s in and what’s out?

The Perspectus Global survey of 2,000 British adults, commissioned by online artisan shop Milk & More, found 28 per cent are eating fewer croissants, 26 per cent fewer Danish pastries and a quarter (25 per cent) less American pancakes.

Bagels (23 percent), mashed avocados (22 percent) and protein shakes (21 percent) are also less popular.

The traditional breakfast foods that Britons eat most are muesli (40 per cent), scrambled eggs (35 per cent) and old fashioned tea with milk (35 per cent).

34 percent of respondents eat more porridge in the morning, 33 percent more bacon sandwiches and 31 percent more toast with jam or marmalade.

Sausages (30 percent), a full English breakfast (28 percent), crumpets (26 percent), poached eggs on toast (25 percent), and eggs with soldiers (22 percent) are also popular options.

Four in ten (42 per cent) say a British breakfast is a good way to start the day.

A quarter (27%) now buy as much British produce as possible to support local farmers and brands (25%).

Milk & More’s Big Breakfast Survey found that on average we eat breakfast at 8am on weekdays and 9am on weekends.

More than half (54 percent) eat breakfast at home at the table, four in ten (44 percent) sit on the couch, one in ten (eight percent) eat at their desk in the office.

A third (32%) admit to browsing social media over breakfast, while a quarter (28%) prefer to talk to family.

The study found that 22 percent of people with soldiers eat more eggs to start their day

Bagels (23 per cent), mashed avocados (up 22 per cent) and protein shakes (21 per cent) will be less popular breakfast foods for Brits in 2023

Oooh la la: 28 percent of respondents said they are eating fewer French croissants for breakfast

One in five (21 percent) listen to the radio instead of watching TV, and 19 percent read the news on a mobile phone or iPad.

Patrick Muller, CEO of Milk & More, says: “Like half the country, we believe breakfast is the most important meal of the day, whether it’s tea, coffee, cereal, eggs, bacon, bread, porridge, kibble or toast is.

“The results reflect what we see in customer orders: Brits are more likely to sit down for breakfast and actively choose to do their part and buy more sustainably to protect the planet.

To help the nation make breakfast a meal, our annual Breakfast Week is back (March 6-12), encouraging everyone to rethink the first meal of the day, with ingredients sourced from our team of dairy farmers and milkmaids. Delivered to your door, before 7am, without useless plastic wrappers.’