The band OK Go marked the 20th anniversary of their music video Here It Goes Again on July 31, 2026. Two decades after its release, the production remains one of the most ingenious and remembered music videos on the internet.
More than two decades after forming, OK Go continues to release visual gems in almost every music video. The band even used robots as the only way to film their most spectacular music video to date.
Looking back at older music videos often transports viewers back to an era when sharing video content was simpler and the term viral carried a specific meaning. OK Go remains active in 2026, creating unique visual projects that rely on imagination, careful planning, and extensive rehearsal.
Production Details and Awards
To mark the anniversary, the band recalled on social media that the music video for Here It Goes Again cost less than 5,000 dollars to make. The band stated that filming required 17 very sweaty takes before reaching the final result they wanted.
The low budget clip achieved widespread industry success, winning the Grammy Award for best music video in 2007 and triumphing at the MTV Video Music Awards. It also reached millions of email inboxes around the world in 2006, when modern social media networks did not exist and sharing videos meant forwarding email messages.
Viral Impact and YouTube History
Here It Goes Again became one of the major viral phenomena of 2006 and helped popularize YouTube as a platform for music discovery. The video reached extraordinary figures for its time, passing one million views in just six days.
Although the video achieved massive popularity, it was not the single most viewed video on YouTube in 2006. That title went to Evolution of Dance by Judson Laipply, a dance routine reviewing decades of music that remained the most played video on YouTube for years.
Despite not taking the top spot that year, OK Go proved that a strong creative idea could leave a far deeper imprint on popular culture than a production costing millions of dollars.
