Great personality of the Toyota Yaris Cross from IQ COLLECTION

The Toyota Yaris Cross by IQ COLLECTION, a very special edition of the Yaris Cross Electric Hybrid that stands out for its design inspired by the identification seal of the Spanish fashion company, was the protagonist of the presentation of ‘IQ RUNWAY’, the new leading brand collection Agnes Domecq Y Virginia Well. The unique edition of the Yaris Cross Electric Hybrid designed by IQ COLLECTION was also a special guest, starring, in ‘Salto al cielo’, the fashion film of the new collection conceived by Inés Domecq and Virginia Pozo, which was released together with the new collection, at an event that brought together more than 200 guests at the Royal Andalusian School of Equestrian Art in Jerez de la Frontera (Cádiz).

‘Jump to the sky’ refers to the place where the monks and elderly horses of the Order of the Carthusians went to wait for the last jump after a lifetime of honor and work. Its production has been made possible thanks to the sponsorship of El Corte Inglés and the collaboration of Bulgari and Toyota Spain. For his part, ‘IQ RUNWAY’ is a collection inspired by the 50s and 60s in which Inés Domecq and Virginia Pozo have turned in recent months. Garments that emphasize elegance and femininity, fabrics made with metallic threads, a mix of textures and styles are the protagonists. The new IQ COLLECTION blends Virginia Pozo’s childhood memories with the colors and architecture of Inés Domecq’s Andalusia. It is a strong and elegant collection, delicate and emphatic, represented by the equestrian symbol of the capers.

Toyota Spain and IQ COLLECTION came together in the spring to present a very special version of the Toyota Yaris Cross Electric Hybrid, with a design inspired by the identification seal of the firm Inés Domecq and Virginia Pozo.

The two designers and founders of IQ COLLECTION have personalized the new Yaris Cross Electric Hybrid, a long creative process in which an elegant and urban design has been achieved, inspired by a capsule collection they designed for the occasion (Toyota by IQ). They used representative shades from their collections, such as brown and beige, which added a touch of orange to bring joy to what is already the most sought-after car by influencers and celebrities.

In this way, Inés Domecq and Virginia Pozo have shaped Toyota by IQ as a capsule collection that does not go unnoticed, with jackets, dresses and other garments, with a strong commitment to a combination of bright and striking colors.

IQ COLLECTION was born in 2020, after two successful collaborations, under the name Inés Domecq x Coosy. Demonstrating a perfect union between Inés and Virginia, they decided to unite their creative minds and launch a brand aimed at women with personality and style who want to capture elegance and femininity through unique and versatile looks.