Following the closed-sale success of the first Greggs x Primark fashion collection earlier this year, high street brands have teamed up for a new line this summer.
The new 21-piece collection for the Greggs x Primark festival will feature new items such as cycling shorts, leotards, basketball jerseys, varsity jackets and shoes.
The fashion giant’s first 11-piece collection from the fashion giant and bakery chain launched in early February and sold out in a matter of days before appearing on eBay for seven times the price.
The hype surrounding the quirky collection was so popular that shoppers in places like Newcastle and Hull lined up and cleaned the aisles within 24 hours.
Greggs and Primark have launched a second fashion collection after the huge success of their first line earlier this year.
Designed to prepare for the national festival, the new 21-piece collection includes everything you need to be fashionable this summer.
And those who missed it got into eBay bidding wars for some of the most sought after items, including Greggs sneakers, with some items selling for more than seven times their original price on the site.
If you look on eBay today, you can get the original sweatpants and hoodies from the first collection for as high as £97.
The second collection will see the return of popular items from the first collection, including the Greggs bucket hat and hot dog roll boxers.
Sausage roll lovers who want to take their festive outfits to the next level can use belt bags and slippers and accessories.
Greggs x Primark’s new festival collection includes new products such as cycling shorts, overalls, basketball jerseys, varsity jackets and brand new shoes.
Greggs isn’t the only unexpected store name to spark a stir in retail: Aldi’s line of beauty and makeup products, available since 2002, has recently gone viral on platforms like TikTok, with some videos reaching more than 17,000 likes, and some products have arrived. and sell quickly.
The budget supermarket launched its own clothing line ALDImania last year, which has similar hype to Greggs x Primark.
Originally sold for £14.99, the ALDImania hoodie is now on sale for £40 on eBay.
Aldi’s colleague Lidl also became an overnight fashion star when she launched her own clothing line last year.
Those who want to take their festive outfits to a new dimension can accessorize with baby carriers and slippers.
To celebrate the launch and provide early access to fans, Greggs and Primark are launching the collection with a limited-edition pre-sale and mini-festival experience of select items.
Also very popular were photos of a customer stacking a conveyor belt full of £12.99 trainers.
Lidl beat Greggs and Aldi in eBay’s mile battle, and this hugely popular sneaker sold for £1,299.00.
To celebrate the launch and offer early access to fans, Greggs and Primark are launching the collection with a limited-edition pre-sale and mini-festival experience via the “Snackfest” bus at five locations.
The special series is the latest in a long line of collaborations for Primark, including a sold-out Hellfire Club t-shirt variant paired with Netflix Stranger Things.
“The response to our first official Greggs apparel collection has been incredible and sold out faster than we expected,” said Hannah Squirrell, Greggs Customer Director.
We’re excited to partner with Primark again to offer more fun and unique pieces that Greggs fans will be proud to wear all summer and beyond.”
“I believe the best collaborations in fashion are the obvious but never boring or predictable ones,” said Jermaine Lapwood, Primark’s Head of Innovation and Future Trends.
‘In a world of collaborations, it’s important to stand out and be different.
“As part of this drop, we are launching the collection for the first time in Primark history and fans will have early access to our ‘SNACKFEST’ tour bus, which will appear in the UK.
“I’m looking forward to top secret special guest shows and fun contests.”
Source: Daily Mail
