The new Balenciaga bag is less than 3 euros and you can buy it in the supermarket

Demna Gvasalia is one of the designers who has not hesitated to play with the symbols of consumerism in fashion in recent years. Balenciaga’s as a parade stage instead of the Grand Palais, or DHL company logos instead of McDonald’s, are some of the ways Georgian devised and reinvented the codes of luxury to express his fascination with popular culture. However, now she’s taking it to the extreme The strange bag seen in Antwerp last weekend.

I wonder if her bag was broken and she had to improvise, or did she manage to sneak french fries into the Antwerp Royal Academy of Fine Arts students’ graduation parade, or if a new collaboration with a flagship pop culture brand is coming… The truth is, Demna Gvasalia already has. part of fashion history. First documented person to use Lay’s bag as handbag.

By backpackBalenciaga’s creative director and Vetements co-founder carried his belongings in the potato chip brand’s classic red bag flavored with salt. Despite trends, we would choose some villager Lay and his green. packagingtrending this season.

So those who want to be truly modern and up-to-date this summer will have to carry a bag. chips leave it as an accessory and tote bags resting in the closet. Yes definitely, We recommend that you wash it thoroughly and even prime it before lining the inside. to prevent the keys and wallet from ending up as if they were made in a churreria.

Thanks to Demna’s mindset, can be the most ugliest and ordinary object of desiresomething that would normally go to waste and cost less than 3 euros at the supermarket can turn into a summer urban clutch.

Cover photo | @balenciaga