Social networks can be viewed from two perspectives. Online platforms were created primarily for communication, dating and entertainment. But remember that this is also a great way to generate income. Some people prefer to absorb content (by the way, we recently compiled a list of the best popular science programs on VK Video), while others choose to compose and create it. If the former prefers the long-awaited relaxation after a hard day at the office, then for the latter it is a job and, more importantly, an opportunity to earn money.
For everyone who has long wanted to start a career in the media industry, but does not know where to start, The Fashion Vibes editors together with Maria Vorobyeva, director of the department for working with VK communities, have prepared detailed instructions for action. Hurry up and write!
How to make money from VK Video?
Monetization plays an important role in increasing engagement among video content creators. Today, the company’s experts observe the growth of the VK Video audience and the active transition of bloggers from other platforms, so they consider it necessary to support all fans of media creativity. First of all, financially. For this purpose, various options have been created for writers to earn money on the platform.
Advert
In this case, earnings directly depend on the number of ad impressions on personal content. In September this year, VK Video launched a new monetization system – now original content authors can receive 50% to 80% of the platform’s revenue from ad impressions on videos.
Native integrations
Native advertising is rapidly gaining popularity. In the first five months of the VK Video mobile application, authors and bloggers earned more than 1 billion rubles from video integrations.
To facilitate communication between authors and advertisers, VK launched the VK AdBlogger platform. With its help, content writers will be able to find potential customers to perform local integrations and brands will be able to find relevant content creators.
VK Donut
VK Donut is a paid subscription that provides access to exclusive materials and support for VKontakte authors. Every blogger on the social network can connect to the donation platform and receive donations from subscribers. By the way, by the end of 2023, authors using VK Donut earned 780 million rubles.
Last year, with the help of monetization tools, authors of the Vkontakte social network earned more than 5.5 billion rubles; that’s 37% more than in 2022, and that doesn’t take into account direct ad integrations, including video content.
What are the conditions for making money?
Please note that there are two main conditions: The community must have more than 5,000 subscribers and the video content published on the platform must comply with the rules. For example, video content should not contain obscene language, threats of physical harm, calls for harassment, and much more. Community and content requirements to participate in the monetization program can be found on the website.
How to enable monetization?
To start earning money, you need to apply for participation in the program in the “Making Money” section. The second and final stage is moderation. If the community meets all the requirements, the creator will start earning revenue from ads on the video.
Videos longer than one minute are paid at the base rate, and original videos longer than two minutes are paid at the increased rate. Payments are made within 20 days from the end of the previous month in the “Payment Cabinet” service. Any community can use native advertising and VK Donut.
Source: People Talk
Errol Villanueva is an author and lifestyle journalist who writes for The Fashion Vibes. With a passion for exploring the latest trends in fashion, food, travel, and wellness, Errol’s articles are a must-read for anyone interested in living a stylish and fulfilling life.
