After the magic of the cinema by Andrés Sardá and the flower explosion of duyos, On the first day of Mercedes Benz Fashion Week, Jorge Redondo’s latest sewing proposal for his eponymous company will be on display, Round Brand:. A spring/summer 2023 collection in which the designer from Extremadura was once again inspired by a strong and iconic character such as sophia loren. A timeless proposal that pays tribute to the style and good work that marked this Italian actress in society at the time and which still remains a reference for the fashion world today.
Under the spotlight mercedes catwalk, a red tide intentionally stains the carpet. Because it is not only the most special color of the company, but also one of the colors of the Italian flag, as well as one of the most repeated tones of the Italian, which radiates strength and courage. A unique and elaborate staging that, under the slow melody of Giosy Moltino, would present a fashion dream where tulle, maximized silhouettes, intense colors, well-known silhouettes and many other innovative ones play in a true feast of style.
‘Sophia’ is a statement of elegance, but also daring, fun, as the actress herself has always been. A new proposal that also adapts to everyday needs, with timeless, versatile options to do business in a thousand ways. Relaxed silhouettes, overlays and outerwear in Format too big, Redondo’s proposal is an example of tradition, but also of avant-garde. Easily recognizable elements of the extreme standard, such as the volumes, continue to be seen, yes, more relaxed this spring, but just as elegant and outstanding.
Color is also not lacking, where emblematic shades such as red, pink, beige, white and black are seen in harmony with breaking proposals of the stature of small blue combined with turquoise or with options from vibrant yellows that radiate energy. A color palette that blends into a panel of juxtaposed textures. And it is that, as far as fabrics are concerned, ‘Sophia’ was a complete surprise. For the first time, silhouettes wrapped in lace and Chantilly appear together with a multitude of finishes metal type, but also together with laminated textures and the company’s classics. We see innovations in silk and cotton, but also in synthesis with many others.
Meanwhile, when we talk about accessories and details, we can’t help mentioning the refined designs that Redondo and Mimoki have created exclusively for the parade. A range of headdresses and jewelry pieces recreating some of the actress’s most iconic costumes, such as the reinterpretation of the earrings that sophia loren chose to receive his honorary Oscar in 1991. Although, we have the shoes. A creation, also in collaboration with Martinelli, where each model is wrapped in historical elements of Italian fashion, such as the strawberry tree veil, visible in most of the shoes in the collection Martinelli x Redondo Brand.
An ode to fashion, to women, to the icon and which promises to adorn many women in the spring/summer future that this young man ‘designer of’ influencers’ want to glorify.
Source: Marie Claire
