In a 90-minute online product presentation, Apple unveiled a new line of iPhones, highlighted by the iPhone 14 Pro and Max.
High-end devices have significant improvements to their cameras, but prices will remain at last year’s levels. The Pro will start at $ 999 and the Max, which has a larger screen, will retail for $ 1,099 or more. The price is the same as last year’s models. Pre-orders start on Friday and shipments will arrive at the end of next week.
The new devices are powered by the A16 Bionic, which according to Apple is the fastest microchip ever inserted into a smartphone. Its pro-grade cameras feature an iPhone’s first 48-megapixel main camera, plus a four-pixel sensor and a new imaging system called the Photonic Engine that can improve low-light photos. Voice Over One describes the camera improvements as a “leap forward” over previous models.
After the images showed the new iPhones being used for filming and photography, CEO Tim Cook and his colleagues announced them as “the best iPhones we’ve ever made.” Greg Joswiak, Apple’s senior vice president of worldwide marketing, said the new camera system “allows everyone from casual users to professionals to capture the best photos and videos.
The exhibit also featured new and improved versions of the Apple Watch and AirPods wireless headphones. The tech giant also highlighted new features and functions, including satellite connectivity and emergency services to help users of devices involved in traffic accidents.
Contrary to some forecasts of the event, there was no talk of new agreements with Apple TV. As a result, the Apple TV + streaming service did not exist.
Although the event was technically the first in person at the company’s Steve Jobs Theater in Apple Park, since before Covid, traditional on-stage speeches have been replaced with pre-recorded video segments, seen by a live audience on the site and by spectators. on line.
Apple shares, which joined other major tech stocks due to their volatility in 2022, were up a fraction after the statement and investor sentiment looked broadly positive.
“The launch of three major new hardware products in the Apple ecosystem, despite the largest supply chain crisis seen in modern history, is a huge success for Cook & Co., especially with zero Covid closures in China in April / May” , wrote Wedbush. Securities analyst Daniel. Ives in a note to customers.
Source: Deadline
Joseph Fearn is an entertainment and television aficionado who writes for The Fashion Vibes. With a keen eye for what’s hot in the world of TV, Joseph keeps his readers informed about the latest trends and must-see shows.
