Do you have styling skills on structured hair? And if you sign up for a contest!

In France, in 2022, there is still no training in structured hair styling, and God knows the misfortunes they can cause, as a hairdresser, but also as a client. More, the few hairdressers who know how to handle curls have no certificationand are not considered at fair value.

Give structured hair visibility in the media space with events like Press Cantù Curlit can only help advance the collective unconscious towards a normalization of naturally curly, frizzy and frizzy hair.

What are the Cantu Curl Awards?

You are passionate about hairdressing, professional or amateurand you want the world to know about your skills? Enter the only competition in France that praises the artistic creation of textured hairdressersall you need is an Instagram account.

From 9 to 28 September challenge yourself to make a creative hairstyle, film yourself and share the video on your Instagram account by tagging @cantubeautyfr, adding the hashtag #CantuCurlAwardsen and don’t forget to register online at www.cantubeauty.fr.

the On October 4th, the eight most impressive videos will be selected. This is where the real competition begins as the eight participants will have the mission to perform two videos: a video of a hairstyle according to an imposed challenge and a second presentation video. This year’s theme is still kept secret today. In previous editions, the creative challenges have focused on themes cosmic queenmagical wedding or ancient Egypt.

Subsequently, the two videos of each participant will be submitted to the votes of the Instagram users who will designate their winner with the most likes. The grand finale will take place before a jury on November 4th in Paris which will determine the winner taking into account the votes of the public.

What are the prizes for the winner of the contest?

The winner of the competition will receive a check for 5,000 euros and will become the ambassador of the Cantu hair and body care brand in France for one year. The lucky second place winner will receive the sum of € 2,000 and the third place winner a check for € 1,000.

For all competitors, a competition like the Press Cantù Curl it is the way to show the full extent of their talent. It also allows you to restore the prestige of curly, frizzy and frizzy hair. The latter are too often perceived badly, because they are presumably difficult to model. These hair types are invisible because they do not meet the standards of integrated Caucasian hair..

Of course, mentalities are slowly changing, and the trend of “ curly hair Has something to do with it. However, it is easy to see highlighted curly hair is often reworked by heatnatural curls are not sufficiently “harmonious” …

It is in the nature of structured hair to be dry, unlike the nature of Caucasian hair. Naturally produced keratin does not go all the way to the tips, which can make them less smooth in texture. They are lighter, so step up to make a ring. A true work created by nature which is good to celebrate through competitions brought by international brands such as Cantu and the competition of Press Cantù Curl.

Lucie aka Amy, the winner of the 2021 edition of the contest agreed to answer Madmoizelle’s questions

Madmoizelle: Can you introduce yourself and tell me a few words about your professional background?

Amy : I’m Lucia alias Amy, beauty artist specializing in textured hair, I’m 36 and started braiding when I was very young. I have a hairdressing CAP and professional make-up training. The universe of multicultural, modern or ancestral beauty fascinates me. I also enjoy the world of personal development and make it a point of honor to advise my clients on “self love” and “self care”.

I had the opportunity to work in the audiovisual sector, on photo shoots, weddings, fashion shows … I like being free and versatile

Madmoizelle: How did you learn to work with textured hair creatively?

Amy : I have always loved the artistic universe (artistic hairstyle, artistic make-up, painting, drawing ..) I didn’t necessarily have a concrete apprenticeship, I followed my creative instinct and my artistic fiber. I grew up in the double Franco-Guinean culture and the African beauty immediately fascinated me. So I wanted to express this passion and creativity in what I do best, which is through hair and makeup.

Madmoizelle: What was your relationship with the Cantu brand and did you use the products before winning the contest?

Amy : Actually I already knew Cantu and used one the best sellersthe to leave, and I also had great feedback on the brand, which prompted me to take an interest in it. However, I got to know Cantu better thanks to the competition, which allowed me to discover a perfect and very complete range for my status as a Braider (person who weaves hair).

Madmoizelle: What prompted you to enter the contest?

Amy : It was one of my loyal customers who knows my taste for artistic hairstyles who sent me the competition announcement. I was immediately motivated! The idea of ​​getting out of my comfort zone and being able to give free rein to my creativity while respecting the imposed themes was a real challenge.

Madmoizelle: What has changed in your life after winning the Cantu Curl Awards?

Amy : In my frame of mind, he professionally stimulated me in my projects. This has changed my relationship with content creation, where I invest more in social networks. I share my creations and tips as an ambassador. Also, I was much more driven to devote myself to creative and artistic hairstyles, my true passion.

* This contest is subject to the general conditions which you can find as soon as possible on site