Google’s Sajith Sivanandan has been named executive vice president and head of Indian streaming service Disney + Hotstar.
Sivanandan will lead the service’s overall business operations and directly oversee the strategic business approach and future growth plans. He will also work closely with Disney managers in local territories and the Disney + team in the United States at Disney + Hotstar, which was created in 2019 when Disney bought Fox’s entertainment assets, quickly becoming the service of the largest stream in the world. India by number of subscribers.
Sivanandan takes on her role in October with a double line of reporting with Rebecca Campbell, director of Disney’s international content and operations group, and K Madhavan, country manager of Walt Disney Company India and president of Disney + Hotstar, parent company of Disney Star. , which houses Everything. On the local operations of the House of the Rat.
He joins Google, where he spent nearly 15 years, most recently as CEO and head of the Google Pay business. However, he is no stranger to the content and streaming business, having started his Star TV career in India in the late 1990s, directing North India for Channel V.
“His deep experience in the region, combined with his strong leadership and business management skills, will greatly benefit Disney + Hotstar as the platform enters its next phase of growth,” said Campbell.
“After the rapid growth of recent years, the OTT market in India has entered a phase of transformation that requires a creative approach in how we innovate to grow. The wealth of experience Sajith has gained over the years makes him the best person to embark on this Disney + Hotstar journey, ”Madhavan added.
Source: Deadline
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