The blueberry market has changed its English name to Russian “Blackberries”, the design of the site header has also changed: blackberries appear on a branded purple background. The logo on the home page has changed, the site address has remained the same.

The company has yet to comment on the new name.

Earlier, in June, at the “Russian Retail Week” forum, Denis Manturov, Minister of Industry and Trade of the Russian Federation, said that there is a real “dominance” of foreign names in retail. In response to his remarks, Wildberries head Tatyana Bakalchuk said that the company will consider rebranding.

– said. Later, the Wildberries press service stated that Bakalchuk’s remarks on the forum were a joke.

– told the press service of the Sostav publication.

It was later revealed that the site’s renaming to “Berries” was part of an advertising campaign announcing the sale. At the same time, in a comment for RIA Novosti, company representatives still did not rule out changing the name to Yagodki in the future. Rospatent said that the marketplace has not yet registered a new trademark.

Wildberries’ marketing move is being actively discussed in the telegram today. Ozone trolled its competitors and posted a funny poll on Telegram asking subscribers if they would change Ozone’s name to “Oxygen” or “Gazik-magazik”.

– Commented on “rebranding” in “Antiglyants”.

– Wrote “Brutal PR man.”

– wrote restaurant owner Alexander Sysoev.

– wrote designer Anastasia Zadorina.

After the introduction of Western sanctions for the military special operation of the Russian Federation in Ukraine, Wildberries and other major Russian markets allowed the sale of goods from the list for parallel import on their sites. In addition, a special section has appeared on the market exclusively for Russian brands.