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Kevin Mayer details Candle’s media strategy; Unveils the partnership between Reese Witherspoon’s Hello Sunshine and Moonbug Entertainment – Mip TV

Candle Media founder Kevin Meyer outlined his strategy for tapping into the wealth of deep new buyers by revealing a connection between Moonbug Entertainment Kids Center and Reese Witherspoon’s Hello Sunshine.

Candle, backed by Blackstone, owns both cocomelon The owner of Moonbug and Hello Sunshine, and at a Mip TV conference this afternoon, the former Disney executive told an audience of TV and press executives that the “synergy” between the companies he owns and his and co-founder by Candle, Tom Steg, is a great plan. It is part of.

With this in mind, Hello Sunshine and Moonbug are working on a “new product” that builds on Hello Sunshine’s pre-existing position in the global book space. Reese’s Book Club And Moonbug’s “integrated large audience to popularize the new programming”.

Meyer didn’t elaborate, but said the show would start in the next few months.

“We are merging companies and thinking about where the synergy is,” he added, adding that other opportunities for these synergies are likely to arise over time.

The group has a 10% stake in Will and Jada Pinkett Smith Westbrook and owns them Fauda Producer: Faraway Road Productions.

With Moonbug co-founder Rene Rehtman, he discussed the London office’s ability to use IP on social media, YouTube and streaming services.

After Candle bought Moonbug for nearly $ 3 billion, cocomelon It doubled its YouTube subscriber base to 140 million, making it the most subscribed channel on YouTube, while Netflix spin-offs have been profitable. the cocomelon Last year’s Netflix show was the second most listened to streaming on the platform, across all genres and not just for kids.

“You don’t have to go out there and sell it too much,” Meyer said. “René and the team know exactly how to increase access, dynamism and multiple platforms, so we are in an enviable position when people come to us to buy our product.

Meyer hinted at further purchases and clarified why Candle stands out in the market.

“We are creating a new definition of what a media company is,” he added. “We don’t have our own streamer, so we’re independent and this aspect of our strategy is very important. Request [for content] “He’s going to get extremely strong, and if you’re independent like that, we aren’t many, so I like our chances.”

He also went back to his time as one of the early creative forces behind Disney +, which became a “distribution engine” as it prepared for launch.

Meyer said he learned that “brands, audience focus and franchises really matter” during Streamer’s development and launch programs, such as Mandalorian.

Mip TV will be available until Wednesday and Sony’s Wayne Garvey will give a speech later with Bad Wolf’s Jane Tranter.

Source: Deadline

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