President Barack Obama and Michelle Obama have reached a first look audio deal with audio after Spotify exits

President Barack Obama and Michelle Obama’s Higher Ground have found a new home for the podcast.

A company behind audio series like Forsaken: Born in the United States With Bruce Springsteen, he made his first deal with Amazon’s Audible.

The deal comes after the former president and his wife divorced Spotify, where the deal was previously closed in 2019. Rumors have been circulating for some time that the former commander-in-chief was dissatisfied with his company’s deal. with Spotify.

It is unclear whether this deal will give Obama more flexibility in terms of distribution, given that Audible is also a wall garden platform, but the fact that this is the first deal, not an umbrella deal, means it could be. You can sell programs beyond the deal on other platforms.

Audible noted that Higher Ground’s shows will be “a common mission for companies to bring meaningful and entertaining stories that enhance a variety of voices and experiences.”

Other Higher Ground audio series include Successful show! A series of audio documentaries directed by Alex Papademas, tell him I am A podcast collection of universal stories of Muslim voices, podcast by michelle obama and the next series our sum A series of podcasts based on the book by Heather McGee.

The audio division is led by Audio CEO Dan Ferman, who joined in November 2019.

“At Higher Ground we have always tried to raise a voice that deserves to be heard and Audible is investing to bring that vision to life with us. “I look forward to partnering with them to tell stories that are not only funny but also inspiring,” President Obama said.

“We are so proud of the stories we told at Higher Ground and there is no one we would rather write the next chapter of Audible with. “Together we will continue to strive to tell compelling, provocative and inspiring stories, doing everything we can to make sure we reach the people who need to hear them.”

“We have long recognized the historic potential for the capture of President and Mrs. Obama,” said Don Kats, founder and CEO of Audible. “We are thrilled to greet the two deepest voices of the moral and intellectual leaders of our time in the audio world and to enhance President and Ms. Obama’s unique ability to provide the hope and leadership we need most today.” never. . -With his voice.

However, Spotify wanted to make it clear that their decision was to end the deal with Obama and Higher Ground. “We are incredibly proud of our partnership with Higher Ground and although we have declined to extend our contract, we are thrilled with the series we have done together and what it will bring in the coming months,” said the spokesperson.