Network discusses new name of “McDonald’s” in Russia – “Tasty and to the point”: “Zero creativity, zero association, zero chance”
On Russia Day, the opening of the first establishments in Moscow, which replaced McDonald’s, which left the Russian market, took place. The name of the new chain is Vkusno i Tochka, the company’s CEO Oleg Paroev announced it at a press conference at the former McDonald’s flagship restaurant on Pushkinskaya Square.
According to Paroev, the company plans to gradually return to all 850 restaurants in the network, opening 50-100 outlets each week. Currently, 15 metropolitan restaurants “Tasty and Tochka” have opened their doors to visitors. Muscovites lined up from the early morning to try dishes from the updated menu.
Due to the direct association with McDonald’s, the Big Mac burger and McFlurry ice cream disappeared from the menu. Otherwise, there was no fundamental change – you can still order a cheeseburger, chicken burger, Caesar Roll and nuggets. Alcohol in the Vkusno i Tochka chain will not be sold, but more spicy dishes may appear in some regions of Russia – previously McDonald’s did not allow such changes in the menu due to strict concept standards.
Paroev said that in the new network, it was decided to keep many details of the decor and interiors of McDonald’s restaurants, only the name of the old brand and the corporate letter M were removed from the design. the design turned out to be “quite small”. The company also announced a tender to find a beverage to replace Coca-Cola (Coca-Cola suspended its operations in Russia in March, and its CEO James Quincey did not exclude the possibility of a complete withdrawal from the country).
Alexander Govor, the new owner of the Russian company “McDonald’s”, emphasized at the press conference that the company has managed to maintain its partnerships with its employees and suppliers.
– Quotes Forbes lyrics.
Ksenia Sobchak talked about restarting the fast food chain.
– wrote on the telegram channel.
– Commented on the news telegram channel “Only to everyone”.
– wrote “pumpkin caviar for promotion” on the telegram channel.
– spoke on the telegram channel “Hero of Tatler”.
In May, the management of the McDonald’s chain announced its decision to sell the business in Russia. The news that fast food restaurants will open under a different sign soon aroused great public interest. But McDonald’s retained the right to return to Russia in 10-15 years.
* Instagram is owned by Meta, a recognized extremist organization in the Russian Federation.
Source: Spletnik
I am Anne Johnson and I work as an author at the Fashion Vibes. My main area of expertise is beauty related news, but I also have experience in covering other types of stories like entertainment, lifestyle, and health topics. With my years of experience in writing for various publications, I have built strong relationships with many industry insiders. My passion for journalism has enabled me to stay on top of the latest trends and changes in the world of beauty.
