Patriot listens: 8 brands that rethink the Russian cultural code

In recent years, Russian fashion is entirely into a new stage: designers are increasingly directed to cultural codes, re -thinking about traditions and inspiration from folk crafts. On the Russian Day, the peopletalk fashion department has not only created clothes and jewelery, but also collected 10 brands that tell stories about our country – nature, symbols, aesthetics and memory.

Gapanovich

Alexandra Gapanovich from Murmansk is a manifesto of the northern identity. For example, the last “Eudialit – Sami’s Blood” collection presented at Moscow Fashion Week in March was divided into the same mineral of the Kola Peninsula and the legacy of the indigenous peoples of the North. However, the “Tsar-Girl” collection is the modern rethink of Russian fairy tales. His inspiration was the draft version of Alexander Pushkin’s “King Sultanate Tales ğı, where King-Girl’s image-use, power and magic became embodied. The designer interprets this image with the prism of the northern costume by combining traditional elements with modern forms. Particular attention is paid to accessories: Kokoshniki and feminine symbolics decorated with pearls. In the meantime, we interviewed Alexandra a long time ago, which we recommend you to read again.

Panfille

A brand hair accessory also works at the intersection of panfil, tradition and modernity. There are springs in the capsules, silk ribbons referring to Russian folk costumes, and of course Kokoshniks rethinking from various materials. Thanks to a thin game with shape and material, accessories look modern and very stylish.

Anton Lisin

Designer Anton Lisin from Sergiev Posad works at the junction of fashion, philosophy and religious symbols. His collections can be considered as a kind of reflection on Russian identity, faith and post -Soviet aesthetics. In the collection of the local brand, there are şar victory for God for everything ”, ıyla well winning” and a sweater with an angel image and t -shirts containing a sweater. But the favorite of the collection: T -shirt “only knees in front of God.”

Zotov jewels

Nevalyashka is one of the most well -known symbols of our culture. Modern designers often consider this image rethinking, creating key bags, figures and even jewels in the form of a well -known Russian toy. A non -Naval jewel brand was to make Zotov jewels. At first, there were only red necklaces in the lace of the collection, and now you can find multiple -colored options on the site.

Polon

Polon brand Polina Kokurina’s founder describes its products as “clothes with Russian spirit ve and combines modern silhouettes in collections with a traditional Russian costume elements. On the site you can find a paint with paint -sleeve, a traditional embroidery basket, a skirt with a “carpet carpet ve and a entire capsule inspired by the famous deck of the Russian style. Repeating the costumes of the ball participants held at the Winter Palace in February 1903.

Alexandra Georgieva

Alexandra Georgieva is a young brand, but has a rich history. Who does not know, the unique technique through embroidery is based on the unique technique born in the state of Novgorod in the 1860s. In 2015, he was acquired by entrepreneur Anton Georgiev, the “Carrow Strite” factory, which was at that time, and his wife designer Alexander Georgiev. Together they made a great reconstruction, gathered a master team to protect and develop updated equipment and fishing traditions. In 2018, Alexandra Georgieva clothing brand was launched in 2018, which combines traditional sacrum embroidery with modern silhouettes. To be honest, it is almost like a work of art.

Dzhanelli

Dzhanelli jewels founded by Diana Gianelli are known for their intellectual jewels. Brand collections were generally inspired by the historical periods of Russia, including the Soviet period. In other words, our main favorites of the collections were non -naval, kefir earrings and rings with a coat of arms and cufflinks.

“Tin”

“Tin” is another brand that rethinks Soviet symbols and aesthetics. The local brand website has Hoodies, Longshins, Polo and hats, referring to the Olympics of the 1980s, and there is also a cooperation with the Dynamo Football Club where retrostil is maintained.