Not gold, a reputation: Van Cleef in the center of the scandal

Not gold, a reputation: Van Cleef in the center of the scandal

Van Cleef is a luxury brand that has existed on the market since 1906. The main reason why jewelry is included in the luxury segment is a unique quality. But is it really?

Framework from the movie “How to Become Princess”

The video of a blogger from the United States took part in the social networks where he made Van Cleef bracelet. However, a few months later, the girl recorded a new video about the jewel in a disgusting situation: the gold on the bracelet was completely darkened.

Professional cleaning was presented in the boutique of Brand Monica, but there was no improvement about the product. Later, store employees advised the girl to buy a new “motive” for an additional fee. A real scandal broke out on the network, everyone was surprised by Van Cleef’s attitude towards his customers.

Such a situation completely infuriated the blogger and recorded a series of videos with negative comments about Van Cleef. Monica said, orum I don’t want this bracelet after it is. When I look at it, I think I think it is a terrible customer service, if my bracelet darkens, they won’t do anything about it. ” After that, as an apology, the representatives of the brand sent to influence the table book about the history of jewelery production.

Not only Monica audiences condemned Van Cleef’s action, but also most of the social networks. All this confirms the theory that luxury is always equal to respect.

Text: Anastasia Tokareva

Source: People Talk

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