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How did SPIEF-2024: VIII Creative Business Forum and BRICS National Brands exhibition go?

How did SPIEF-2024: VIII Creative Business Forum and BRICS National Brands exhibition go?
How did SPIEF-2024: VIII Creative Business Forum and BRICS National Brands exhibition go?

On June 8, the last day of SPIEF 2024, participants of the VIII Creative Business Forum discussed possible prospects for the development of creative industries on the BRICS scale, focusing on preserving cultural diversity and relying on national identity.

During the VIII Creative Business Forum organized by the Roscongress Foundation Social Platform Innosocium Foundation, it was possible for the first time to consider a wide range of current issues in the field of creative industries on the scale of cooperation with BRICS. countries.

The Creative Business Forum consistently proves itself as a sought-after discussion platform where pressing issues regarding the development of creative entrepreneurship are discussed..

Advisor to the President of the Russian Federation, Executive Secretary of the Organizing Committee for the preparation and organization of SPIEF Anton Kobyakov.

Session participants discussed successful cases and the further development of a wide range of areas in the field of social and creative entrepreneurship. The speakers also drew attention to the synergy of ergonomic solutions, innovation and creativity, as well as the harmonious integration of national traditions in the formation of modern culture.

Also, between June 6-8, St. The opening of the “BRICS National Brands” exhibition took place in the historical building of the St. Petersburg Academy of Arts named after Ilya Repin. The organizers presented a unique collection of posters and a selection of movie posters for the screening of national films of the BRICS member countries in cinemas, released in different years and timed to coincide with the screenings of domestic films in the BRICS countries.

The exhibition showed how talented artists more than half a century ago, using design graphics, created masterpieces that determined the development of the graphic language for many years and today are part of the national artistic heritage.

Alexander Stuglev, Chairman and Director of the Roscongress Foundation.

The creative director and organizer of the exhibition area, which reflects the creative achievements and cultural diversity of the people of Russia and the BRICS countries, was Elena Marinina, Deputy Director of the Roscongress Foundation. The author of the exhibition concept is Semyon Mikhailovsky.

And now a little about the numbers. 16 sessions of the Creative Business Forum were developed and dedicated to the development of creative industries in BRICS countries. In the FKB program, 4 sessions were devoted to local issues. 4 sessions were held, analyzing the role of business in the formation of an inclusive culture, the development of creative interaction between BRICS countries, new industrial cinema and promising genres in cinema and media.

Daria Halfina is the editor-in-chief of The Symbol.  Ksenia Anosova, editor-in-chief of PeopleTalk.  Kristina Sitnikova, founder of Team +1 agency
Daria Halfina is the editor-in-chief of The Symbol. Ksenia Anosova, editor-in-chief of PeopleTalk. Kristina Sitnikova, founder of Team +1 agency

PeopleTalk Editor-in-Chief Ksenia Anosova
PeopleTalk Editor-in-Chief Ksenia Anosova

PeopleTalk gossip column editor Madina Ibragimova
PeopleTalk gossip column editor Madina Ibragimova

Alexander Tsypkin
Alexander Tsypkin

While the SPIEF business program included current issues in the field of creative entrepreneurship, it also paid great attention to modern trends in the development of creative industries. In addition, within the framework of this program, the general assembly “Great Cultures: New Opportunities for the Development of Creative Cooperation among BRICS Countries” was held.

200 speakers

More than 2000 SPIEF guests

Posts on social networks were viewed 1.3 million times

Source: People Talk

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