Social networks also have a (harmful) influence on cigarette consumption among young adults

On the occasion of World No Tobacco Day, the League Against Cancer revealed the results of a survey on the great influence of social networks on smoking among young people.

The influence of screens on children continues to grow. On the occasion of World No Tobacco Day 2024, this May 31, a survey by the League Against Cancer and Yougov denounces their impact on smoking among young people.

85% of young people exposed to smoking on social networks

The study carried out on 1000 people called “ the influence of content accessible on digital platforms on tobacco consumption between 18 and 34 years old “Prove it the majority of young people (85%) are exposed to smoking via screens, particularly on social networks, on streaming platforms or even in video games, via photos or videos showing tobacco use.

An exhibition that has strongly influenced them ever since 46% (and even more among Gen Z) said it made them want to smoke, or almost one in two young people. A figure that jumps to 70% among the youngest interviewees. The survey also specifies that young men seem more exposed (89%) than young women (81%).

“If smoking among young people tends to decrease we can only rejoice, we can see it from this survey digital platforms constitute a source of product promotion, which encourages young people to smoke. Platforms and content producers are collectively responsible for this incitement when they should do everything to protect young people from it.

Dr. Emmanuel Ricardo, delegate to the screening prevention and promotion department of the League against Cancer.

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