Madmoizelle changes

For 20 years, Madmoizelle has been empowering women to answer their questions, simplify their daily lives and advance their struggles. You know it better than us, Madmoizelle is also and above all a conversational brand that relies on a committed and loyal community. A community that has continued to inspire us, on the site, on our social media and videos, and a transgenerational media that speaks to women in their 20s as well as those in their 40s, 50s and older.

The women we meet and the words we shape tell a piece of the society in which we live. Our strength: to give you a voice, help you live your everyday life, try to alleviate your feelings of guilt and free you from injunctions. It is these authentic stories that have marked Madmoizelle’s editorial line since its creation and that Madmoizelle will continue to produce.

Today, however, we know that the brand is less clear than before for our readers. Despite our success on social media and in video, we still haven't gone far enough into the places where you read and watch us. Caught between the quality work of influencers and that of the general media where feminist information is finally treated seriously, our site has lost its historic audience.

That's why today we want to go back to the origins and what we do best: letting women tell their stories. This is Madmoizelle's renewed mission.

This commitment will be carried forward especially where our communities follow and read us: on social platforms and in videos, where Madmoizelle is very present. We believe that women's experiences need to be told more so that they can be heard by as many people as possible. We are convinced that this refocusing, which will take a few weeks before being visible on the site, is a change that will allow us to broaden our audience and reach them where they are.

Listen to Laisse-moi kiffer, Madmoizelle's cultural advice podcast.