What is this new mascara that comes off with water?

Until now we thought that there were only two types of mascara: classic formulas and waterproof ones. In reality, there has been a lot of talk lately about another genre, especially on TikTok: the mascara tube. Coming from Asia, the latter differs from the others for a formula that lasts all day and is removed extremely easily in a few seconds during makeup removal. As ? We will explain!

Tubing mascara: a unique and innovative formula

If classic mascaras deposit wax on the lashes to lengthen them and give them volume, Tubing formulas instead use polymers, which incorporate the lashes and become a sort of tube. These will thus provide volume and length while keeping the hair in place throughout the day. The advantage? These polymers will also protect the eyelashes from external aggressions as Mathilde Lacombe, creator of the Aime brand, explains Marie Claire : “The fact that the mascara coats every lash allows it to last longer than mascara that doesn’t have this technology. Tube mascara lasts as long as waterproof mascara without all the inconveniences that come with it. »

Easy makeup removal

Another benefit offered by tubular mascara: makeup removal. If waterproof mascaras are very difficult to remove and require the use of specialized formulas combined with numerous frictions that can weaken the eyes, skin and eyelashes, the hose only requires the use of… water. All you have to do is gently wet the bristles and run your fingers over your lashes to simply remove the tubes..

Absolutely unrivaled ease of makeup removal, which makes this formulation unique and desirable.

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