The cosmetics industry is so lucrative that celebrities and beauty enthusiasts are racing to create THE next brand that will go viral. This year, Cosmetize has once again carried out a study to find out which big name in cosmetics has the most weight in 2024. If in 2022-2023 it was Florence By Mills, Millie Bobby Brown’s brand, that seemed most popular, this year it’s another label created by an artist who wins all the votes. Her name? Selena Gomez of course!
Rare Beauty voted the most popular brand of the moment
Created by Selena Gomez, the Rare Beauty brand has won over with its reasonable prices and highly pigmented products that require little material. Several times during 2023 and at the beginning of 2024, the brand managed to conquer its audience thanks to the launch of cutting-edge products such as the Soft Pinch Powder Blush, halfway between blush and highlighter, or even thanks to its range dedicated to well-being. .of body and mind.
Bringing values of inclusion, openness and particular attention to mental health problems, the brand has managed to make itself accessible to increasingly demanding customers and sensitive to the different causes defended by Selena Gomez. It is therefore not surprising that the brand has risen to the top of the Cosmetify ranking, alone accumulating more than 17 million searches and 7 million followers on Instagram. Not to mention a high engagement rate estimated at 0.51%!
What is the rest of the ranking?
In second place in the ranking we find the prestigious brand Charlotte Tilbury, with over 23 million searches and over 6 million followers. Followed closely Kiko Milan accumulating 18 million searches and 6 million followers.
In 4th place, he goes up MAC cosmetics28 million searches and 24 million followers but unfortunately with a very low engagement rate estimated at 0.01%.
Finally, 5th place is occupied by Kerastase11 million searches and 2.3 million followers, with an engagement rate of 0.16%!
Places 6, 7, 8, 9 and 10 are respectively occupied by The Ordinary, Fenty Beauty, Huda Beauty, Olaplex and Maybelline New York.
In your opinion, is this ranking faithful to the reality of the market and the level of commitment of beauty enthusiasts?
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Source: Madmoizelle
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
