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Inflation: according to a study, 50% of French people make concessions on hygiene products

Soap, toothpaste, menstrual protection, deodorant… the list of affected products is long. A year earlier, only a third of French people reported having made similar choices between food and hygiene purchases.

One in two. This is the number of French people who, faced with inflation, suggest reducing the consumption of hygiene products, including soap, toothpaste or menstrual protection. A year earlier, however, only a third had made concessions on these products. These are the results of the fourth Barometer of hygiene and precariousness in France, created by Ifop for the Dons Solidaires association and distributed by France Blue Monday 26 February 2024.

Choosing between hygiene and food

As told France Blue, “One in five French people have to do it decide between purchasing food products or hygiene products. This data is even more alarming among young people, double the number of people affected. For their part, women still bear the burden of period poverty.”

The products most affected by French budget cuts are deodorant (16%), shampoo (12%), toothpaste (10%) and toilet paper (9%).


As further noted Information about Francequoting the barometer, “Today having to choose between buying a food product or a hygiene product, giving up a job interview or going to work, avoiding seeing your loved ones or doing sport due to a lack of hygiene products is a reality that It is establishing itself in the daily life of the French “.

Young people between 18 and 24 are particularly worried

Another noteworthy fact: Young people between 18 and 24 are the most affected by this growing hygiene insecurity. 41% of them explain that they regularly give up hygiene products when shopping. 29% say they do without deodorant, 25% without shampoo and toothbrushes. A situation that is a source of anxiety for a third of these young people.

Period poverty is also particularly pronounced among people under 25: 28% of young women say they sometimes lack health protection due to lack of funds (compared to 16% in all age groups combined). 11% of French women also use substitute products, such as toilet paper, handkerchiefs or paper napkins (in 69% of cases).


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Source: Madmoizelle

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