Scandinavian girl style is a new trend on social networks. Here’s what you need to know about him

Social networks are the main generator of fashion trends. New aesthetics, styles and fashion techniques appear on TikTok almost every day, and then the whole world tries to repeat it. We’ve recently seen a real boom in Russian style – thousands of influencers tried to sing along with Katya Lel, wore fur hats and heavy fur coats, and boldly painted their lips with red lipstick. The name of the aesthetic was Slavic Bimbo Girl and we explained it in a separate article.

But not only this style attracts the attention of zoom enthusiasts and fashion enthusiasts. While one half of the influencers are trying to be Slavic girls, the other half is imitating the Scandinavian fashionista. This trend is called Scandi girl. And here’s what you need to know about it.

Unlike the Slavic Bimbo Girl, the Scandinavian girl chooses comfort and practicality. She wears voluminous bright scarves, cozy sweaters, cute cardigans and knitted aprons. Followers of the trend prefer practical down jackets, sheepskin coats or men’s cut coats instead of heavy fur coats. We’ve collected a few looks worth taking note of for the cold Russian winter.