Against textile overproduction, this NGO wants brands to communicate their volumes and needs you

The NGO The Or Foundation, which fights against the effects of overproduction in the so-called Southern countries (bad working conditions and pollution in particular), has just launched a new international campaign called #SpeakVolumes. Its goal: to ask brands to reveal their production volumes before Black Friday (officially November 24, 2023 this year, but in reality many companies have been running promotions for days).

#SpeakVolumes to tackle the problem of textile overproduction at its root

The OR Foundation is already used to collecting textile waste that laboriously decomposes there on the beaches of Accra in Ghana, to draw up a ranking of the most present brands, before taking it to a landfill worthy of the name. On October 14, with 100 volunteers, the NGO collected many brands from Marks & Spencer, Next, Gap, H&M and even Primark. But if we want to tackle the problem at its root, we still need to know how to quantify it, hence the #SpeakVolumes campaign, as the Or Foundation explains in a press release:

“Speak Volumes is a call for transparency on production volumes. If we want to solve the waste crisis in the fashion industrydevelop evidence-based policies and ensure the transition from this linear economy to a circular economy, we need to know how many clothes are produced every year by brands. »

In addition to social networks, we can also challenge brands via a petition

The NGO therefore invites the general public to call out their favorite brands on social networks to reveal their production volumes. You can also sign the petition launched in parallel by the Or Foundation to collectively ask companies to reveal this data. The twenty brands suggested correspond to those most often found on the polluted beaches of Accra in Ghana. But communicating transparently about one’s production volumes, both for large and small businesses, would allow one to evaluate what is actually purchased, consumed, thrown away and to compare different economic models to derive more virtuous strategies. In short, now is the time to challenge brands in this #SpeakVolumes campaign, directly in their comments, in DM, in those of The Or Foundation or via the petition.