Another artist going to war against artificial intelligence (AI). After George RR Martin, it’s Scarlett Johansson’s turn to take legal action against the application Lisa AI: 90s yearbook and avatar. The actress’s name and image were used in an online advertisement without permission and were revealed Variety.
This ad, lasting 22 seconds, was posted on X (formerly Twitter). It begins with an excerpt from a behind-the-scenes video of Scarlett Johansson Black Widowbefore an image covers her mouth and the screen switches to AI-generated photos resembling the actress.
More and more artists are denouncing the use of their image
A fake voice then imitates the actress, promoting the AI application: “ This is not limited to avatars. You can also create images with texts and even your own AI videos. I think you shouldn’t miss it “, says a voice reminiscent of Scarlett Johansson. All of this, with a small note indicating: “Images produced by Lisa AI. »
The ad, which was first spotted on October 28, has since been removed. “ We don’t take these things lightly. In accordance with our usual course of action in these circumstances », he declared to Variety Kevin Yorn, the actress’s lawyer. “ We will respond with all legal remedies available to us “, He continued.
Read also: “Game of Thrones” creator George RR Martin sues ChatGPT
Scarlett Johansson is not the only actress to have used her name and image for advertising purposes. Last October, Tom Hanks he also paid the price, denouncing the fact that his image had been used for a promotional video for a dental treatment plan.
The use of actors’ images by artificial intelligence was also one of the issues raised by the Hollywood strike. They want to obtain guarantees on its use, to prevent it from cloning their voice and image.
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Source: Madmoizelle
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
