Melissa Sun joins Rosenfield Media Group as SVP, Purpose

EXCLUSIVE: PR and marketing veteran Melissa Sun has joined Rosenfield Media Group (RMG PR) as SVP, Purpose.

The addition of Purpose complements RMG PR’s existing departments focused on entertainment, business, sports and live events.

Sun has nearly twenty years of experience in agency and in-house communications and marketing roles. She will lead RMG’s new PR department, which will focus on representing nonprofits, brands and talent
and entertainment companies that live and function in the social and political sphere. This includes brand communications, media strategies, talent and partner activations, and special projects (eg establishing advisory boards and covert campaigns).

Son brings an impressive roster to RMG PR, including Sierra Club, the largest environmental organization in the United States; Good Energy, the climate writing consultancy; Beyond Advisers, the social impact architects
behind the Clinton Foundation and the Will & Jada Smith Family Foundation; United Nations Association of New York and more.

Sun will work closely with RMG PR’s Amanda Brocato to expand the company’s slate of targeted events, which already includes Daymond John’s Black Entrepreneurs Day; “The Event” from the Shaquille O’Neal Foundation; and the University of Texas Ransom Center Gala. Sun also focuses on nurturing RMG PR’s targeted entertainment clients, including TV, film, podcast and production companies.

“As we aggressively seek to diversify our service portfolio, developing a department whose sole purpose is to represent clients committed to making the world a better place was at the top of the list,” said Zachary Rosenfield. , CEO of RMG PR. “Melissa was the only name we considered for this role because of her wonderful character
Reputation in the non-profit sector and the history of our talent.”

“I look forward to returning to the roots of my agency and working with a wider range of people and organizations
and brands that address the most pressing issues of our time. I am particularly passionate about the increasing impact of culture and technology to address big problems and create a more just world. “I’m grateful to Zach for recognizing the value of this work and creating space for it,” Sun said.

Sun began her career as a news producer for NBC; He then became vice president at RMG PR, where he represented high-profile talent and created groundbreaking entertainment programming It’s always sunny in Philadelphia And Break bad; Advice for technology companies and manufacturers; He then spent a decade at the Sierra Club, where he led brand marketing and partnerships.