Jennifer Coolidge has released a cosmetics collection with her brand Elf Cosmetics. And of course, the first result of the collaboration between the beauty brand and the actress was a lip makeup set.
The box called Dirty Pillows includes lipstick, gloss and lip liner in three colors. And as a bonus, there is a golden mirror with the inscription Lips are the Mirror of Your Soul (from English – “Lips are the mirror of your soul”).
Inside the box you can see a sentence in the style of Jennifer Coolidge – I didn’t think it would look this good (from English – “I didn’t think it would look this good”). Meanwhile, the actor also developed the tones of the products himself.
In general, collaborating with a successful player in the beauty market is a much more profitable strategy than establishing your own star cosmetics brand. After all, small brands cannot always compete with large cosmetic companies. A recent example of this is when Jared Leto announced that his beauty care brand, Twentynine Palms, was closing a year after its launch.
Source: People Talk
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
