Hello to all fashionistas! Your fashion editor is in touch. There are so many trends and brands in my world that I decided to keep an online diary where I would jot down the most important things in the industry. And although such diaries are often called personal, mine is open to all readers – so that you are aware of the most interesting.
Maybe I’ll start with the trumps. One of the highlights this week was the trailer for an Apple TV documentary about the rise and fall of ’90s supermodels, the fashion industry’s hub, and runway legends. And for a minute, it starred Naomi Campbell, Cindy Crawford, Linda Evangelista, and Christy Turlington. The premiere will take place on September 20. But that’s not all. Margot Robbie, who wore Schiaparelli and Vivienne Westwood’s dresses at the two premieres of the sensational movie “Barbie,” has definitely been a hit this week. Meanwhile, in both naras, Babri repeats archive footage of her baby.
There have been some really interesting events this week, so I suggest you join me on a little digital journey through the latest news in the fashion world and learn a little more about our domestic brands, advertising campaigns and collections. Shall we begin?
I start my diary with very good news: SUNLIGHT multi-brand store has updated its loyalty program. So now you can pamper yourself and your loved ones with more valuable gifts than ever before. The main focus of the new SUNLIGHT Club Loyalty Program is the ability to clear your bonus rubles up to 50% of the cost of jewelry (now 1 bonus equals one ruble when paying online). In honor of the restart in July, 20% cashback on all purchases is available after 14 days on all decorations except Hits. Such offers cannot be missed, so I advise you to turn to jewelry now.
Meet The Arch, the favorite brand of local influencers. And this is not surprising – dresses, skirts, tops, suits and trousers really deserve attention. Among the main fans of the brand are Anna Khilkevich, Kristina Asmus, Keti Topuria, Karina Nigay and others. And the collection includes not only everyday items, but also an evening collection. I’ve already added a blue bodice and a sequined maxi skirt to my wish list. You can find the brand in the Petrovka’15 concept store.
Where can I find the perfect swimsuit? Our fashion department votes for the Russian brand PÁCHE, where you can find bikinis for every taste and color in its collection. And finally, the brand’s team introduced the limited edition “My Spring” drops. It includes two-tone swimsuit models such as blue-gray and olive, pink and lavender. It is worth noting that the swimsuit exceeded all expectations. By the way, this is how PÁCHE is translated from Old Russian.
The most touching thing you will see today will be the new campaign of Russian brand Rejo, dedicated to the mothers of the founders, Ryashida and Elena. “The coolest influencers among us,” they thought, and invited their closest ones to be a part of the brand’s new story. The result is an incredibly beautiful photo shoot that you’ll really want to share.
The fashion industry in Russia is developing rapidly. And no one will doubt it. New places of power appear on Moscow’s fashion map almost every week. So, in mid-June, the biotch capsule brand’s first collection, DROP 01, was launched, inspired by the trends of the 2000s, New York street fashion and Western pop divas. The main mission of the brand is to create things that focus primarily on short girls. The DROP 01 capsule consists of 8 pieces: Italian viscose cargo pants in various colors, eco-leather skirts, decorative angora cardigan, cotton crop tops.
By the way, the packaging of products deserves special attention. You can safely share and get likes on social networks.
The holiday and meeting season on cozy patios is in full swing, so you should consider updating your wardrobe right now. I propose to get acquainted with the summer capsule of the Present & Simple brand, which reflects all the main summer trends. The collection includes concise sundresses with open backs, flying dresses, linen suits and pajama sets. By the way, the brand continues to work with knitwear even in the warm season. For example, Harry’s bulky wool top vest is not felt at all on the body (tested from my own experience). New items have also appeared in the denim line – raw-edge, slightly flared denim shorts and a maxi skirt in a grass shade of blue, named after the lead singer of cult band Blondie Debbie Harry.
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Source: People Talk
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
