Sky to make 200 originals in 2022; CEO Dana Strong says relationship with PSBs “has never been stronger”; It reveals nearly a third of the PSB content seen on Sky

Sky will produce 200 originals by 2022, CEO Dana Strong said, referring to the pay-TV giant’s relationship with the public broadcaster (PSB) as “never being stronger” and revealing that BBC, ITV, Channel 4 30% and Channel 5 Contents are visible on the platform.

The number of originals has tripled in three years and confirms Sky’s commitment to its original content, Strong said.

Speaking at a telecommunications conference and a press conference by Deloitte and Enders, Strong said he “particularly respects” these PSBs at a time when they are under threat, the BBC’s license fee has been frozen for two years and Channel 4 has been privatized.

“The role played by the PSB could not be more important in British culture,” he added. “The story in the UK is deep and I couldn’t be more supportive. Connecting people with the content they love works for both sides [PSBs and Sky]. “

Strong revealed that around 30% of Britain’s PSB content is seen on Sky, a concept that reinforces the Comcast-owned pay-TV giant’s position as the best British content aggregator, regardless of who it was created.

He talked about the “full” set of originals offered by in-house Sky Studios today, which has tripled the number of shows produced in the past three years, ranging from hits such as Chernobyl That London bands.

“We did a great job with a lot of different voices,” he said of the operation, which now costs $ 500 million ($ 608 million) in originals.

Sky Studios Elstree will be operational soon, adding £ 3 billion ($ 3.7 billion) to the UK manufacturing sector, according to Sky.

Strong was speaking when Sky Studios stepped up its royal offer for the role of head of the new documentary partnership hired by director and executive Vesna Kudic.

Kudick, who previously ran the London-based Metfilm Sales boutique, will be responsible for Sky Studios’ collaboration with directors and creators around the world to develop and execute script-free projects for Sky’s platforms and channels in Europe.

His hiring will be announced the next day. Three identical unknowns Executive Tom Barry joined Poppy Dixon’s Sky Documentaries.

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As for Sky Glass, Sky’s latest product, which is actually a smart TV and doesn’t require a satellite dish, Strong said it helps create a younger demographic because those with less money can pay a suitable monthly fee. cheaper.

“It opens up this possibility and makes it easy and accessible,” he added. “By converting the monthly fee, it really helps make Sky more accessible to a much larger demographic base. This seemed to be the next step. “

Strong replaced Jeremy Darok early last year, one of the strongest positions in British broadcasting.