Promod buys 2 pattern brands: does home fashion not know the crisis?

Good news for sewing enthusiasts. In the gloomy landscape of French mid-range fashion, Promod has escaped the hecatomb and has just announced on April 10, 2023 to buy the brands and couture collections of Fier comme un Paon and Louis Antoinette Paris.

Promod Couture acquires Proud as a Peacock and Louis Antoinette Paris

For several years, the great French brand has been thinking and acting to reduce its impact on the environment and propose increasingly responsible fashion. For this reason, since 2020, it has been offering sewing kits with patterns and fabrics from dormant stocks through “La Couture version Promod”. It has already partnered with other brands that specialize in this niche of ready-to-sew bespoke sewing kits. But some have sadly closed.

Promod Couture has therefore just acquired the Fier comme un Paon and Louis Antoinette Paris brands, to the delight of couture enthusiasts who will thus be able to expand their stock of models. What to benefit from a space that concentrates the different aesthetics and the logistic impact force of Promod.

Home sewing, much more than a passing fad

And if you thought home sewing had gone out of fashion, it’s to overlook how it’s always had followers, and won over a slew of new people who converted to creative hobbies during childbirth. An ObSoCo study, for Mondial Tissus, thus observed a boom in sewing machine sales during the pandemic that would have attracted 5% more French women and men, and which it intended to continue after the deconfinement.