The American agency Trendalytics regularly determines what trends await us, using its own algorithm. Recently, experts prepared a new report on beauty trends that will become especially popular in 2023.
“Clean” image
Dewy skin, straightened hair and minimal makeup – this is the perfect look for zoomers now. Videos posted under the hashtag CleanLook on TikTok have been viewed more than 93 million times. In the video, users share skincare products (oils and creams) that can enhance natural beauty. So next year, the trend of minimalism and well-groomed skin will increase even more.
Health emphasis
The trend after the previous one is the care given to the healthy and well-groomed skin of the face, body and hair. Global brands are expanding their line of hair care products (eg Dr. Barbara Sturm, Drunk Elephant and Sunday Riley). And in the compositions of make-up products, caring components are increasingly present, and the formulas themselves are becoming cleaner.
The return of independent culture
The “tumblr girl” aesthetic that was popular in 2015 is officially back. Vintage, offbeat accessories and innovative styling are things zooms are now rethinking. It seems that soon the new generation will combine many previous models to create its own style.
Euphoria Aesthetics
Although the long-awaited second season of Euphoria is over, it will leave a lasting impression on the beauty industry. The make-up artists and nail technicians of the series have created a distinctive style that is firmly rooted in pop culture. Shiny, shiny nails, unusual arrows and hairstyles – something that has been popular for more than a month after the series and continues to grow.
No to filters
View-shifting filters are becoming less and less popular with zoomers and brands. For example, international advertising agency Ogilvy recently announced that it will stop working with influencers who use Photoshop. Therefore, the trend towards naturalness will grow not only among customers, but also among the brands themselves, which is cool.
Source: People Talk
Lloyd Grunewald is an author at “The Fashion Vibes”. He is a talented writer who focuses on bringing the latest entertainment-related news to his readers. With a deep understanding of the entertainment industry and a passion for writing, Lloyd delivers engaging articles that keep his readers informed and entertained.
