Zara starts asking her customers to hang their clothes in fitting rooms and this is what happened

The market is changing. New commercial routines, innovative buying and selling techniques and an awareness between consumers and businesses that improves with the seasons, there are many positive advances the fashion industry has made. At least that’s what we thought until now because after seeing it the latest controversy surrounding Inditex’s flagship product, Zara, our ideas are somewhat shortened. Although the leading company of the Amancio Ortega group has been on a path to awareness since the middle of the year, actively engage your audiencethis initiative has not entirely gone down well with some loyal fans of the brand.

If you are one of those who, like us, regularly visit your nearest Zara store, you will have noticed how months ago, when trying on one of their clothes in fitting rooms, the clerk not only asked you for a limit of 3 or 4 garments I told you about hanging your clothes when you bring back those things you’re not going to buy. Something that may be a logical or responsible task for many to help in the chain of tasks of these sales associates, but which has caused controversy in social networks such as TikTok and Twitter in recent weeks.

It all started after one of the most viral TikTok videos of the past week. In it you can see how the young tiktoker Carlota Marban explained her last experience in a physical store and how during her visit to the fitting rooms of Zara, one of the saleswomen, according to the brand’s own consent, asked her to, after trying on the garments, hang up the used clothes and put them on the easel. A request that the young woman did not like and that she considers an insulting rule since, as she herself explains in the video, she “let you do things”.

While that’s true It is something that may be new in our countrythe task of hanging the used clothes as well as many others such as folding the clothes on tables and columns, Abroad it is very commonalthough it has again caused controversy in our country. “I wanted to say to him, ‘Would you like a coffee while I work?'” Carlota explained in the Tik Tok video, referring to the fact that it is not only a requirement for the public, but also that this task is part of her job.

A supposedly obligatory task for the saleswoman who defends the young woman “an economic goal to move people away” just like they did months ago with the new automatic cashiers that supposedly eliminate the work of the cashiers of a lifetime. A series of opinions that has stirred up the networks and en masse It has been criticized and rejected by young people on social networks such as TikTok itself or the Twitter platform.

comments like “So much revolution with those Zara reigns while my mother has told me from childhood that if I don’t want something I put it in its place as it was, in the supermarket or in Zara”“It’s not doing someone else’s job, it’s having a little empathy with the people who work for the public.” until “It takes you 1 second to hang a pair of pants on a hanger and that doesn’t mean you’re doing their job, you’re helping them. That’s called empathy and education” They are still seen by consumers of all ages with a single goal: to normalize and applaud this type of norm that helps and fosters greater empathy between employee and consumer.

Of course, these aren’t the only comments seen between the topic’s threads. Carlota has also been reinforced by many consumers and dependents claiming that “people don’t understand that if you do their jobs, the ones you lose are jobs,” even at Inditex: “I’ve never told a customer to hang something for me, because it’s my job. Hang up and put down, that’s what fitting rooms are all about” another user commented among the comments on the video.

To conclude the great controversy, as agreed in a global plan approved in 2018 by Amancio Ortega’s group, and as reported by one of the company’s employees in the comments on the viral video, they are about “guidelines, in my store it is forbidden to order it, but there are other stores that require you to order it”.