If you are one of those who buy bread from Mercadona, know that changes are coming. The supermarket chain, headed by Juan Roig, announced that it no longer has its own bread. It will continue to sell, but from now on all the bread they sell will be from external suppliers. 20 bread production lines will be closed gradually.
The reason for this decision is seeking quality improvement. Something they talked about before came after a fire at their main furnace in Valencia in 2018.
Since then, Mercadona has been working on a pilot project with suppliers that undertake the production of more than 20 million kilos of bread per year. Now, after completing the test it starts to include national local suppliers. Europastry, Susana, Panamar Bakery Group and Monbake are some of them.
As a result of this change, space will be freed up in the logistics blocks. It can lead to a significant increase in efficiency and productivity, something experts have pointed out. “It will enable them to focus on their usual activities such as receiving, storing and shipping products”.
As culinary specialist Directo al Paladar assures, the supermarket chain will relocate affected employees (650 people). They will be displaced as the implementation of the new strategy progresses.
We’ll have to wait to see how much this change will affect the taste of Mercadona’s bread. It would be a shame if it doesn’t succeed in the end but we can always buy it from one of our favorite artisan bakeries.
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