Atresmedia launches a zasca on Netflix, HBO Max, Disney + and Prime Video: “Welcome to TV”

The video on demand landscape is once again in turmoil. Since Netflix announced the loss of 200,000 subscribers earlier this year, we have a feeling that we are approaching a new phase where platforms will try to weather the storm with new contract types. The big N (with permission from Nintendo) will launch its ad model in Spain on November 10, which will be cheaper but won’t allow high-definition playback or downloads, and will have major absences in the catalog. Disney + will also introduce an ad-supported subscription in December, but this will be priced at the regular subscription so far. If we don’t want advertising we will have to pay more for the mouse home service.

All these movements have one thing in common: advertising.. This model is by no means new. In the United States, HBO Max was already born both in an ad-free version and in a cheaper format but with advertising. In Spain we have cases like Movistar +, which always introduces an ad before the content is played (and also includes advertising in the platform menu). There have been a lot of gossip with “the arrival of advertising” to platforms sold as “content where you want and when you want, and without interruptions”. Atresmedia decided to joke, and it did it in a big way.

The company has placed in the center of Madrid a giant canvas with a message “for all those who said they would never broadcast advertising”. The message is written in the corporate fonts and colors of Netflix, Amazon Prime Video, HBO Max and Disney +. Atresmedia thus welcomes them “on TV”, with a nod to the fact that watching series and films interrupted by advertising is becoming more and more similar to traditional television. In addition to bragging about being audience leaders for the past few months, they offer them an email account that platforms can write to if they have any questions about what television is like.

Netflix by Atresmedia

Atresmedia has its own paid streaming platform, ATRESplayer Premium, in which we were able to see for the first time series such as ‘Veneno’, ‘La Novia Gitana’ or ‘The age of anger’ through its paid subscription, without advertising (they already have enough Antena 3 and La Sexta ), which costs 4.99 euros per month or 49.99 euros per year. It also allows you to view past content from company channels. Its next big premiere will be “The Age of Wrath”, which will start broadcasting on the platform on November 13th.