“Halloween: The End” does not meet box office expectations in the United States and Christopher Landon is aiming for a simultaneous premiere

Although the box office forecast for “Halloween: The Ending” was estimated at around $ 55 million on its opening weekend in the United States, it looks like the film will end on Monday with a total of around 43.4 million, without being a bad figure (its budget seems to be only 30), it does not meet the expectations of Universal, Blumhouse and Miramax, the main producers. The film, directed by David Gordon Green and which represents the closing of a saga, was released simultaneously in theaters and in Peacock, the same strategy followed with ‘Halloween Kills’ in 2021. Peacock has about 15 million paid subscriptions in the country. , are 15 million homes that can see the film in their living room included in their streaming package.

Deadline believes that this double exit strategy, known in English as Day-And-Date, is the only culprit for the poor performance and not even its tepid (not to mention directly negative) reviews would have affected its box office. They compare this version to that of its predecessor, which plummeted 71% over the second weekend and was also streaming, included in the platform’s annual fee of $ 19.99. The worst thing is that with this system it is impossible to know the number of people, spectators if they went to the cinema, who see the film, because you have to take into account not only the people who live in the same house, but also the shared passwords. In any case, the media praise the lesson learned by WarnerMedia, which will prioritize commercial releases and park simultaneous releases on HBO Max. Netflix is ​​also about to respect the showcases of the show with ‘Daggers in the back: The mystery of Glass Onion ‘…

“Halloween: The Ending” stars Jamie Lee Curtis, Andi Matichak, James Jude Courtney, Rohan Campbell and Will Patton among others. In Spain it was also released on 14 October.

Christopher Landon is fed up

Seeing these figures, the director of ‘This body looks like death to me’, Christopher Landon, did not hesitate to point to the simultaneous premiere as guilty of the “failure” and recalled his own experience with the premiere of what was his sixth film.

Freaky and destroyed us. We worked so hard to make a fun movie. Blood sweat and tears. Months away from our families. For what? They love to use the term “two bites of apple”, but that’s just another way of saying “we’ll use your movie like a guinea pig” for our

? Christopher Landon (@creetureshow) October 15, 2022

“I feel like another tirade is coming: today is the time for the simultaneous release strategy of ‘Halloween: The End’. Please stop doing it, it doesn’t work. Studios, stop gambling with directors and their movies to try and support your new streaming services. This is what happened to us with ‘This body looks like death to me’ and it destroyed us. We work very hard to make a fun movie. It was blood sweat and tears, months away from our families, and for what? They love to use the expression “two bites of apple” (something like “two birds with one stone”), which is another way of saying “we will use your movie as a guinea pig for our streaming service”.

“This Body Looks Like Death to Me”, produced by Blumhouse and Universal Pictures, responsible for its distribution, was released in US theaters on November 13, 2020, in the midst of the pandemic, and was soon available at Universal Pictures Home Entertainment, FandangoNow , Google Play or Apple TV. With a budget of around $ 5 million, It ended up grossing just over 9 in the US and Canada and 16 at the global box office. In the Twitter thread, Landon goes on to explain what that situation was like for the team and appealing to distributors: “I’m sorry. I begged the studio not to. Either close ranks and protect its release or go straight to the stream. Don’t fool yourself. At least the” Halloween “people got rewarded. We got ripped off.” . So yeah … bitter stuff. PTSD. Dear film studios: stop trying to suck two cocks at the same time. Honor the sanctity of the cinematic experience. Stop the outburst. “