Artificial intelligence could mark “the end of human creativity”, says the CEO that restores the magnificent movie of Orson Welles Baiter

Artificial intelligence is shaking every entertainment corner e Edward saetchiCEO of Startup Fable supported by Amazon, believes that he can rewrite the future of the same creativity.

During an apparition in the CNBC Squawk box, Saatchi defined the “perhaps the end of human creativity” as something exclusive for our species. Surprisingly, he does not see him as a negative movement.

“What is coming is a world in which we are not the only creative species,” said Saatchi. “And that we will enjoy entertainment created by Ais. So, we wanted to train ours Ai on the greatest narrator of the last 200 years, Orson Welles.”

That mission is already underway. The interactive platform of Fable Showrunner has launched a “non -commercial and academic” project to digitally reconstruct movies from the 1942 Orson Welles classic The Magnificent Ambersons.

Considered one of the greatest lost films of Hollywood, about 43 minutes of original cut by Welles were destroyed, with Warner Bros. who re -edited the film in a version with a happy ending. The fate of the missing coils has long been a mystery, with many who hope to be able to resurface in Brazil, where Welles was at the time of cuts.

Saatchi described the effort, saying: “This scrupulous reconstruction of artificial intelligence in the next two years aims to approach Welles’ exact vision as much as possible – as close as possible without finding the destroyed movie”.

While Warner Bros. is not officially supporting the initiative, the study has been active in restoring other classics such as The Wizard of Oz AND Willy Wonka and the chocolate factory. This last experiment shows how IA could help preserve and even reinvent the history of cinema.

But not everyone in Hollywood are encouraging the creative rise of AI. Writers, actors and filmmakers remain concerned about the displacement of the work, concerns that fueled the 2023 strikes by the WGA and the Sag-Aper. Saatchi admits that the IA will interrupt traditional creative work but claims that it could open new income opportunities. His company has already discussed Disney and other important studies.

“You could imagine a world in which a movie would come out on a Friday, with [an AI model] Next to it, day and year, “said Saatchi. By the end of the opening weekend,” there are millions of new scenes “and even complete functionality generated by the fans circulating online.

A year ago, many studies have resisted the idea, but Saatchi says that he is changing as the managers carry out the profit potential. “They could make enormous quantities of money,” he explained, stressing that studies are better to benefit directly rather than letting technological giants like Google collect all the rewards.

Saatchi even framed the creative power of AI in historical terms. “The computers that generate original works are something that Warhol would have found very exciting, Davinci. The idea that the IA can be creative and that you can create a work of art that creates more works of art is truly exciting.”

The project also attracted the experience of the director and researcher Brian Rose, who has spent the last five years to work to put together the magnificent Amrsari using scripts, notes, photos and surviving archival materials. Rose has reached the point of reconstructing the original 3D sets and map the moves of the camera provided by Welles.

Of the 73 original scenes of the film, Rose explained that “21 were cut completely or reshot, and 39 have been abbreviated. Only 13 remained intact. They have just radically changed the film. These changes have all been made without Welles’ approval”.

In case of success, Showrunner’s work could bring the audience closer to the experience of Welles’s true vision The magnificent Amrsari As they also trigger new conversations that the IA will improve human creativity or in the end will replace it.