Sony’s CEO admits the obvious: superhero films must really be good now

Sony Pictures has had a complicated relationship with wonder over the years, and now CEO Ravi Ahuja He’s openly recognizing something that fans have said for a long time … The superhero movies bar is much higher than before.

After The Amazing Spider-Man 2 He concluded that franchising, Sony agreed to share Spider-Man with Marvel Studios. At the same time, the study pushed forward with his Marvel universe.

For a while, it seemed that they could get away with anything. Poison He brought $ 856 million all over the world in 2018 despite having been axled by critics, showing that the genre was still a cash cow. But with Avi Arad Cable of the ship, the quality was not exactly the strong cause of Sony.

Venom: Let there be carnage AND Venom: The Last Dance landed with contrasting reviews, while Morbius, Madame WebAND Kraven the hunter transformed into complete disasters. Fortunately, the animation of the study Spider The films are among the most famous superhero films ever, showing that Sony can deliver when the right creative team is behind the project.

Now, even Sony’s best manager knows that the old formula will no longer cut him.

“There was a period of time when something superhero was almost guaranteed to do well. I think [the bar] For superhero films, it was relatively low. In the middle of 2010, practically everyone would do incredible business, but now even superhero films should have a degree of originality. “

He continued to explain what the modern public expects:

“They have to add something different. They must have [an] Emotional connection. They must be cultural events that can be marketed that way. “

Ahuja hopes for him Spider-Man: New day He will succeed, but he is also very aware of the stakes. Admitted:

“You can’t make a bad movie.”

This statement suggests that the study is finally waking up with the reality that Marvel projects in cooked will not survive in a post-endgame world. With a list full of unused spider-man characters, Sony could still change things if they put the right talent in command.

Ahuja also faced the major challenges that Hollywood face right now:

“It’s a bit of marketing, but it is making an event that people want to go out even in cinemas and look together. It has always been the case. I think it’s even harder than before.”

For now, Sony has pumped the brakes on her live Marvel projects later Kraven the hunterfailure. However, fans have Spider-Man: Beyond The Spider-Verse To look forward, together with a Spider-noir TV series.

It remains to be seen if the study finally has the maximum advantage of its heroes network, but one thing is clear. If Sony really wants to protect the Spider-Man brand, it’s probably the time for Avi Arad To get aside and let someone else take the reins.

Source: the casing