Movie Advertising Firm National CineMedia Announces ‘Lights Down’ Spots Next to Feature, Says Latest ‘Spider-Man’ Shoots 18-to-34s More Than Super Bowl

CineMedia Nacional said today it can help advertisers reach “out-of-reach” youth aged 18-34 who are more interested in movies than television shows.

At a pre-show for face-to-face masked audiences at Lincoln Center in New York City, the company announced the launch of NCMx, a new data platform containing 274 million movies. Its purpose is to provide brands with information about customer behavior. During the 40-minute presentation, the company emphasized its position as an affordable car for young and desirable customers.

Exciting clips shown during the event at the Walter Reed Theater highlighted the hit movies of the past six months after a long battle between 2020 and early 2021. Of course it was special. Spider-Man: No HomecomingAccording to NCM, it delivered more teens ages 18-34 on its opening weekend than last February’s Super Bowl.

After escaping the pandemic, VP of Revenue Mike Rosen said that “tens of millions of young moviegoers now proudly gather in majestic sofa temples to celebrate freedom every weekend.” “The theater is where they develop brand loyalty and make important purchasing decisions. He also said, “They don’t hate advertising. “They just want it on their terms.”

The company said that about one in two adults visiting the theater in the fourth quarter of 2021 and the first quarter of 2022 is between the ages of 18 and 34. Approximately 79% of NCM’s 20,700 screen cinema network is under 39 years old. While the film industry in other parts of the world is concerned about its overly youthful dimension (family dinners and adult prestige titles remain volatile), NCM sees this trend as brand-friendly.

“The decline in pay-TV viewership and the large number of cable disconnections skipping commercials, especially among younger viewers, has prompted customers to look for alternatives,” said Scott Fellenstein, former sales and marketing director, Discovery Sales and Marketing. And an alliance with National CineMedia. “Theatres continue to attract and capture the attention of this highly desirable 18-34-year-old audience.”

One particularly effective weapon in the arsenal is new platinum ads, the company notes in the dossier. They usually have a longer runtime of 30 seconds than on TV and play after the advertised time, before the final trailer added to the feature film. Felenstein described Platinum as the “ultimate workplace.” Moments before the movie, it was placed at the heart of the trailers.” NCM said Crypto.com is one of the brands that has gone platinum recently, citing brand acquisition and other metrics for healthy growth.

In an interview with Deadline, Warner Bros. and Paramount’s former CEO, CEO Tom Lesinski, said the Platinum’s launch was accompanied by five minutes of “enlightening” inventory. These ads also play after they’ve been viewed, but before the feature launches. AMC Entertainment remains in the upper circle, although CEOs estimate that “90% of northern exhibition partners” (including major players Regal and Cinemark) have signed up for Platinum. In late 2019, before the curtain on the industry was closed by Covid, AMC CEO Adam Aron responded harshly to the initiative, mocking the ads as a treat for ticket buyers who thought it was “pretty embarrassing”.

Lesinski reiterated AMC’s commitment to platinum. “Obviously, AMC lives in their own world now and they have other things to think about,” he said. “They can successfully focus on all kinds of problems, so it’s hard to predict them.”