Jason Blum becomes real about why M3gan 2.0 failed: “” We thought M3gan was like Superman “

M3gan 2.0 I didn’t kill him exactly at the box office. On paper, the sequel seemed to be an infallible success as original M3gan It has become a viral feeling and collected $ 180 million globally outside a modest budget of $ 12 million.

But when the follow-up opened with a soft $ 10 million at national level, the heads turned around and not in the disturbing Android doll.

Now, founder of Blumhouse Jason Blum It is becoming brutally honest about what has gone wrong.

In a recent episode of The Town Podcast, Blum did not reveal his reaction to the opening numbers. “I was in a spiral of depression of death. By Monday I didn’t feel well.” For a boy whose company contributed to redefining modern horror, the decline of M3gan TO M3gan 2.0 hit hard.

According to Blum, the sequel suffered from excess of trust and creative overcoming.

“We all thought that M3Gan was like Superman. We could do anything for her. We could change genres. We could put it in the summer. We could make it different. We could transform her from a bad guy into a good boy. And we classically thought how much the involvement of the powerful people was really with her.”

That turn, from the bad gruesome to techno-alve, was great, and Blum knows it wasn’t right with everyone:

“People wanted more like her just like her. If you do it too close to the first film, everyone says:” You snatched the first movie. “And if you do it too far from the first movie, everyone says:” Why is the fucking a sequel? “”

Furthermore, M3gan 2.0 He could not capture the viral lightning of marketing powered by original Tiktok dance. And Blumhouse did not try to force him. “You can’t produce that kind of things,” Blum recognized.

Despite stumbled it, Blum has clarified that the fault is not found with the universal or the director Gerard Johnstone:

“Gerard is an exceptional director. Gerard is someone who can solve almost everything that launches, but needs time … At the first m3gan, he had all the time in the world.”

Blum also stressed that the current box office climate is a different beast. Medium budget horror movies like M3gan 2.0 face strong competition from those who call “cinematographic events” such as Final destination: blood lines. “The market is very different and it is incredibly difficult to ensure that the arms,” ​​he said.

And while the recent series of Blumhouse comes out Night swimming, Imaginary, Wolf man, FearAnd others have not been exactly piles of the crowd, Blum is not dodging responsibility.

“The fault of this, not universal. They have a role, but we are in this whole … the business is long -term.”

Looking to the future, Blumhouse has some pleasures of the crowd in line The black phone 2 AND Five nights in Freddy’s 2The latter of which has a franchise momentum after obtaining almost $ 300 million all over the world. But for now, Blum says it is time to grip and reflect.

“We really try to learn from our mistakes. But it really takes time. You have to become not emotional about it … we will have smaller encounters in which we will discuss, discuss and discuss.

M3gan It may have come across, but Jason Blum will go on learning for the errors they have made.