Lionsgate Head says that the IA can recover children for children, create anime adaptations and save millions … in just hours

In a recent interview with the New York magazine, the Vice -President of Lionsgate Michael Burns Open on how the study is starting to experiment with the IA and if what is saying holds up, it is a look at a very strange (and very real) future for cinema.

Last September, Lionsgate ink an agreement with the IA Startup Runway, the same company behind several high -profile generative video tools, making it the first large Hollywood study to collaborate directly with the technological society. Burns says that the goal is simple: “Create films and television programs that we would never do otherwise”.

“We cannot do it for $ 100 million, but we would do it for $ 50 million because of the AI,” he explained. “We are banging around the art of possible. Let’s try some things, let’s see what is attacking.”

And what “sticks” could mean anything, from the reduction of costs to the transformation of entire franchise for a completely different audience. Some of the most interesting examples are bringing a gritty and classified film R and reconfirming it for children and transforming a film into an anime.

“Now we can say:” Do it in souls, make it pg-13. “Three hours later, I will have the film,” Burns said. “But I can do it, and now I can sell it.”

A complete reworking of an important film, adapted in tone, format and evaluation, made in a few hours with AI. It is no longer just science fiction, this is now a business model.

Lionsgate, which holds the rights to huge properties such as John Wick AND The Hunger GamesNow he has the opportunity to rework his library for a different audience with few changes.

The New York magazine observed: “With a library as big as that of Lionsgate, they could use the catwalk to reconfirm and resell what the study already possessed”.

Burns has even mentioned a more rooted example and behind the scenes of how this could have an impact on production: “We have this film that we are trying to decide if the green light. There is a 10 second shot: 10,000 soldiers on a hill with a pile of horses in a snow storm.”

In the past, shooting that scene would cost millions and would take days. Now? The IA could generate the shot for about $ 10,000.

Of course, Burns clarified that the IA does not delete everyone from the photo. “I still have to pay the actors and all the other participants in rights,” he said. “But I can do it.”

So, while creative implications are still a giant question mark, the company game is Clea … a faster production, lower costs and an infinite remix potential.

What comes later? We are about to find out. This is wild, but it is the future. The ball is rolling and cannot be stopped.