‘Aquaman 2,’ ‘Wonka’ and more boost weekly holiday box office to $281 million, +14% in 2022

It was estimated that Christmas week was calling $281.4 million at the domestic box office, up 14% over the December 23-29 period a year ago ($246.4 million), suggesting that moviegoing, even post-pandemic, remains family-friendly, yet diverse Film selection remains healthy – despite the lack of a large film five-tent pole on canopies.

Warner Bros./DC’s Aquaman and the Lost Kingdom won the week with $58.3 millionBut Wonka was not far behind with a second week shot $53.1 million.

Warner Bros. Wonka For the third time in a row, all films were on top on Thursday 8 million dollars in 4,213 theaters, up a whopping -2% from Wednesday. According to iSpot, Warner Bros. spent almost as much as it did on TV spots Wonka as they did before Aquaman and the Lost Kingdom, $13-14 million in a domestic TV campaign that reached nearly a billion views. The spots that generated the most impressions were on ABC (13.7%), NBC (10.2%), TBS (6.5%), Fox (6.4%) and CBS (6.1%) broadcast. Meantime, Wonka Television commercials drew the most viewers to programs such as NFL games (13.30%), NBA games (6.6%), MLB postseason games (4.3%) and NBC’s The voice (3.2%) and ABCs Good morning America (2.7%).

for 14 days, Wonka counts in the United States a running total of $110.6 millionwhich is 3% behind Disney’s Mary Poppins returns at the same time. This film finished with $171.9 million domestically.

Enlightenment and universal migration Thursday in second place 6.5 million dollars in 3,761 theaters, +4%, another outstanding weekly box office performance 37 million dollars. Meanwhile, Uni’s other animated film is DreamWorks Animation’s trolls unite, saw $4.4 million at 2,225 locations during Christmas week, for a total of $95.5 million. Could it exceed $100 million?

Aquaman and the Lost Kingdom came third on Thursday $5.77 million, held steady at -3% in 3,706 theaters on Wednesday. Compared to the first week of The wonders ($54.8 million), The Fishman is 6% ahead of the Marvel Studios/Disney bomb. While The wonders saw the biggest drop for a Marvel film in its second weekend at -78% Aquaman 2This weekend, holiday moviegoers and the four-day frame are on the sidelines. The first Aquarius In its second weekend at the box office, the number dropped by -23%, but the film didn’t suffer such a misfortune because New Year’s Eve fell on a Sunday (also a slow day for going to the cinema). According to iSpot, Warner Bros. ‘s campaign for the DC sequel garnered 742 million views, with the most attention from spots during NFL games (32.2%), MLB postseason games (7.8%), NBA games (6.9%) and college football (3.4%) was broadcast%) and ESPNs Countdown Monday night (2.5%).

The Warner Bros. film The color purple saw $3.28 million Thursday fourth out of 3,152 locations, down 15% from Wednesday for a four-day total $32.3 million. Wonka, Aquaman 2 And Color Purple They are expected to bring in about $20 million each over the four-day New Year’s holiday.

The fifth goes to Sony Everyone but you in 3,055 theaters that posted $2.8 million+7% for the first week 16 million dollars. While this $25 million film, co-financed by SK Global Entertainment and TSG Entertainment for Sony, will do well financially in the long run, the sad state of affairs is that moviegoers don’t go for conditioned romantic comedies. to watch via streaming. And this despite the fact that this title plays the main role euphoriais Sydney Sweeney, whose social media reach across TikTok, Instagram, X, YouTube views and Facebook is nearly 17 million.

Sixth place goes to Amazon MGM’s PG-13 rating The boys in the boat in 2,557 theaters with a Thursday of $2.4 million-2% from Wednesday and four days in total $13.6 million.

“The film is really over-indexed in the middle of the country and the Pacific Northwest, where the story takes place,” said Kevin Wilson, head of theatrical distribution at Amazon MGM Studios. “We are seeing very strong declines this week (82% in the top 2) and minimal daily declines since the opening on Christmas Day. The PG-13 rating combined with the inspiring true story created a consensus among families and religious audiences – and therefore it exceeds expectations. Kudos to George Clooney for working with the marketing team to really reach and attract this audience and for making a film that lives up to their expectations. It pays off.”

Boys in the boatThe campaign included strategic media buys, aggressive public relations and a strong focus on sports fans, with media focused on seasonal sports in the NBA, NFL, NHL, WWE and college football. The entire TV campaign generated nearly half a billion impressions per iSpot with the highest level of attention Boys in the boat places in the NFL (4.4%), The voice (4.2%), Good morning America (4.1%), NBA games (3.4%) and sports center (3.1%). Overall, iSpot spent five times more TV campaigns at Amazon MGM than Neon did for its Christmas week launch Ferrari.

On Christmas Day, Boys in the boat In a pregame promo for the Eagles vs. Giants appears on Fox. Amazon MGM also participated in Mystery Movie and Early Access screenings to capitalize on the film’s playability and drive early word of mouth. There was also a group sales program for the film involving churches, high school and college sports teams (local and national rowing organizations, including USRowing). Amazon MGM’s marketing team also created special content and creative work highlighting the film’s inspiring true story and the director’s collaboration with Daniel James Brown, author of the New York Times bestselling nonfiction book. Boys in the boat before P&A costs in the order of $40 million.

The rest of Thursday:

7) The Iron Claw (A24) 2,774 cinemas Thu $1.398 million (even), Wk $11.3 million/Week 1

8th) The Hunger Games: The Ballad of Songbirds and Snakes (LG) Thu $1.3 million (+23%) week $7.8 millionIn total $157.1 million/week 6

9) Ferrari (Neon) 2,330 cinemas, Thu $1.19 million (just) True $6.8 million/Week 1

10) The boy and the heron (Gkids) 900 cinemas Thu $832,000 (-1%), wk 6 million dollarsIn total $33.4 million/week 3