Keith Urban says his wife Nicole Kidman’s appearance in the AMC Theaters ad was an unexpected surprise.
Talk about a Friday episode of Criss Angel’s Talking junkies On the podcast, Urban explained Kidman’s promotion of the company in 2021.
“She did it because she loves movies, we love movies. And times have been tough for theaters,” Urban said of the post-pandemic struggle. “So AMC asked her if she wanted to do an AMC commercial, and it was a no-brainer for her to be in it.”
“Never in a million years [was she] I expect it to be a cultural thing.”
Kidman’s viral ad was previously described as “iconic and revered” by AMC CEO Adam Aron during a 2022 earnings conference call.
The ad follows Kidman as she enters an AMC theater. “We come to this place for the magic,” she began.
“We come to AMC theaters to laugh, to cry, to care, because we need it all,” she said. “That indescribable feeling we have when the light dims and we go somewhere we’ve never been before—not just entertained, but somehow reborn together.”
Kidman herself told GQ in a 2022 interview that she “can’t tell you why it worked or why it went viral.”
“But I can tell you the response is directly attributable to how many people are going back to the theater to enjoy the films. And it’s exciting,” she says.
Source: Deadline
Bernice Bonaparte is an author and entertainment journalist who writes for The Fashion Vibes. With a passion for pop culture and a talent for staying up-to-date on the latest entertainment news, Bernice has become a trusted source for information on the entertainment industry.
