A few weeks ago, Studio Ghibli president and producer Suzuki Toshio shared the surprising news that they would not be marketing Hayao MiyazakiThe latest anime movie by How do you live? This is certainly an unusual strategy for the film’s release, but he believes it will build excitement for fans.
This means that there will be no announcements, trailers, images or information about the voice cast. Suzuki said, “They want to see for themselves what the film is about. And to do that, they’ll have to go to the theater.
I understand what you are trying to do, but this is a very bad idea! This is Miyazaki’s last film and they won’t commercialize it!? Sounds completely crazy to me, but then I’m big into marketing! The way to excite your audience is to post material that excites them! Marketing is essential, especially for a film like this… Miyazki’s latest film!
I mean, how do they expect people to know when the movie is coming out if they don’t market it!? Well, if you’re wondering what Miyazaki thinks about all of this…he’s worried, and he should be! Movies tend to bomb at the box office when marketing is lacking.
In a recent interview at the Ghibli Exhibit in Tokyo, Miyazaki addressed the film’s lack of marketing, saying, “I wonder if it will do without commercials, I’m starting to worry […] I’m worried, that’s all.
We have no idea what the film is about, but when he previously talked about the film and why he was making it, Miyazaki said, “I’m making this film because I don’t have the answer.” It is also explained that the film is a gift for Miyazaki’s nephew. Co-founder and producer of Studio Ghibli Toshio Suzuki he added, “It’s his way of saying ‘Grampa is passing on to the next world, but he’s leaving this movie behind.'” Suzuki also described the film as “fantasy on a grand scale”.
The film will be released in Japanese theaters on July 14, 2023. It is not known when How do you live? will be released in the United States.
Via: Coil World
by Joey Paur
Source: Geek Tyrant
Lloyd Grunewald is an author at “The Fashion Vibes”. He is a talented writer who focuses on bringing the latest entertainment-related news to his readers. With a deep understanding of the entertainment industry and a passion for writing, Lloyd delivers engaging articles that keep his readers informed and entertained.
