New rules for the Oscars: what do they mean for best picture?

In an ever-changing exhibition landscape, the Motion Picture Academy recently announced a series of new rules that will significantly impact the Best Picture category at the upcoming Academy Awards. These changes seek to broaden the cinematic requirements for film eligibility and, as a result, should generate excitement and concern in the film industry.

Second new regulation approved by the board of directors of the Academy, films that aspire to compete for the main prize must have a long screening in theatres. The current requirement of a one-week theatrical release in one of six eligible US cities will be expanded.

As of 2024, films must have an additional seven-day screening, consecutive or less, in at least 10 of the top 50 US markets, within 45 days of the initial release. This measure seeks to promote greater visibility of films and encourage audiences to experience cinematic art on the big screen.

Theater career extension for the Best Picture contenders must be completed by January 24however, this new rule will not affect eligibility in other categories. These changes come in addition to the academy’s previously adopted inclusion standards, which will also go into effect next year.

According to Bill Kramer, executive director of the academy, and Janet Yang, president of the academy, the intention behind these adjustments is to celebrate and honor the arts and sciences of film, while seeking to benefit both artists and movie lovers.

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How do the new rules affect independent filmmakers?

These changes mark the academy’s latest attempt to adapt to new content consumption habits and the growing influence of streaming platforms. companies like Netflix, Amazon and Apple they have gained more and more prominence in the film industry and have proven their ability to win recognition at the Oscars.

However, while large streaming platforms can easily afford to accommodate expanded theatrical requirements, smaller independent and international films may struggle to secure the extra space they need in a film market increasingly dominated by big-budget productions.

Independent filmmakers, in particular, could be influenced by this new expanded theatrical need, as they will have to compete for public attention in at least 10 different markets. Melody Korenbrot, a veteran advertising executive who handles awards campaigns and releases for independent distributors, expressed concern that young filmmakers may find it difficult to meet this requirement.

According to Korenbrot, these filmmakers will need help navigating the new rules or could face significant financial hurdles.

Competition intensifies between independent distributors

Another challenge posed by these new rules is the availability of movie theaters in the top 50 markets during the required period. With so many high-profile titles being released from studios at that time of year, securing market space can be tricky. Independent distributors may face stiff competition and struggle to find a place to show their films.

Despite the concerns and challenges these changes may bring, many see this new measure as an important step in reaffirming the importance of the cinematic experience in cinemas.

Some specialty distributor executives are applauding these changes, saying they solidify the relevance and value of theatrical exhibits in the motion picture industry. However, they also emphasize the need for flexibility for independent distributors to comply with set requirements.