Change strategy? Netflix will lower its prices by up to 50% in more than 30 countries

During the first weeks of 2023, Netflix annoyed many of its subscribers due to the strategies put in place to close shared accounts, a plan that for many would lead a large number of users to say goodbye to the streaming giant, but now this service has decided to implement another strategy, lower the price of your subscription.

According to information shared by the Wall Street Journal, Netflix will implement a reduction of up to 50% in several countries in the coming months where this service is available, regions that belong to Latin America, Africa, Asia and Europe, so it is a change that would affect several users of the streaming service in the world.

At this time, it has not been confirmed in which specific countries they will take place. discounts on Netflix subscription pricesHowever, various reports indicate that these discounts would reach places like Croatia, Slovenia, Bulgaria, Iran, Malaysia, Indonesia, Thailand and the Philippines, among others.

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The announcement shared by the Wall Street Journal indicates that the streaming giant would apply this reduction to its subscription prices in countries where it has few subscribers, meaning that large Netflix markets such as the US, Canada, Mexico, Spain and England , by the way, would not receive this reduction for the time being.

On the other hand, this announcement comes after the streaming giant took measures to prevent many users around the world from sharing their passwords, so while a reduction has been reported in some countries, in other regions these measures could mean an increase in the price for users, as they can no longer share their accounts.

Netflix struggles to remain the streaming giant

Undoubtedly, this strategy is due to the great competition that currently exists in the world of streaming, since we must remember that for a couple of years this company has been fighting to stay at the top of this sector, this after the arrival of major platforms such as HBO Max , Amazon Prime Video, Apple TV+ and Disney+.

The bad news for Netflix is that, while the boom in subscribers caused by the pandemic is easing, in this last stretch of February its shares fell by almost 5%, the worst drop in over two months, therefore, with the aim of maintaining and earning more subscribers, this price reduction probably won’t be the streaming giant’s only strategy in the coming months.