The rise of streaming content has created anxiety for talent and their representatives, due to models that require ownership of the project forever. Since the product starts at the broadcast site and then never goes out, there is no possibility of contraindications. Just look at the creators and the actors. squid game To understand what that might mean: a billion-dollar fortune for Netflix, an uncomfortably small salary for the artists who created it, and little hope of making up for the loss in future seasons.
While some of Hollywood’s top distributors and attorneys are trying to come up with fair compensation formulas, one of the increasingly popular ways to change the arena is for artists and their agents to play for themselves and get to market with entirely new projects. . packaging. With screenplay, director and protagonist. The result was the auctions that give the green light and sometimes the best reward of a career.
The biggest recent example has been two sales knives out Continuation of Ryan Johnson. The CAA-mediated auction ended with Netflix paying roughly $ 450 million for the two films, while Johnson and star Daniel Craig’s salary is said to be in the $ 100 million range. It was one of Hollywood’s largest image ownership deals.
Antoine Foucault made similar deals for a large salary in the lead role of director Will Smith. Ე Horse riding, moon flower killers– Directed by Martin Scorsese, with Leonardo DiCaprio and Robert De Niro – and a Formula 1 racing film with Brad Pitt. Top Gun: MaverickDirected by Joseph Kosinski. There are many examples of varying quality. And both studios and streamers don’t care about premium pricing, they consider it an acceptable cost to add star-oriented quality projects that don’t have to develop from scratch.
CAA Media Finance sells many, and Rog Sutherland and Benjamin Kramer say it has become an effective way to make films, giving attendees more creative control and a better say in the future of this property. They and their team have offered many bundles and ready-to-wear movies on the skin market, starting with the sequel. this is a lumbar puncture That ᲗHair tire, a costume drama about the peasant revolt starring Paul Greengrass and Benedict Cumberbatch. There are about three dozen for sale here. The first two big deals came from Netflix-bought streamers pain cheatersDavid Yates’ director’s drama starring Emily Blunt and Apple Original Films buys director Christo Niko nail, with Jesse Buckley and Reese Witherspoon. His attempt has sparked a live market in Cannes, with theatrical deals as companies pick up their feet after the pandemic. The co-directors of CAA Media Finance are, of course, wealthy.
“There has never been more money in the market,” Sutherland said. “People understand the benefits and risks of creating content. There are so many buyers out there that once completed, and that’s a good thing, you will find a home with more favorable terms and more benefits. “
Says Kramer, “Making a film independently and then licensing it is a way to escape the studio’s cycle of whims and schedules. Directors and producers who are entrepreneurs see the importance of maintaining control. For the right projects, for those starting a franchise, this value is exponential.
Source: Deadline
